Link building used to be the main technique that most internet marketers used to promote websites. They used to leave links on different websites in order to get the bigger attention and achieve higher rankings, sometimes even on websites that are not directly related to the offers. This type of SEO was noticed by search engines which resulted with Google Penguin Update. This update has changed the link building methodology, but the link itself has definitely kept its importance! So to say that link building lost its role is certainly not true.
Quantity lost its battle against quality, so the focus in on relevancy and value now. If you want to publish your content on the web, you need to publish it somewhere where the audience will see it. This way, inbound links can also work to generate traffic from the exact audience you want on your site. Logical, right? It is a well-known fact that the best links are the ones that occur naturally. Read more »