Blogs have a great potential and can be used for different purposes – private or business ones. If you want to promote your business by publishing blog posts regularly, you should know certain things before you even start. The worst case scenario is that no one visits your blog, even though you put a lot of effort in it.

If you want it to be successful, you should promote your blog in many different ways because it is the only way for people to see it. Don’t just wait until someone notices it, because that won’t give any results. There should be a lot of marketing work done behind the scenes, since it takes more than great writing and high-quality pictures to be a success.

Link exchange is one sure way to increase the number of visits. Find blogs that are complementary in content, but not directly competitive and don’t get discouraged if your initial requests are ignored or rejected, because the best bloggers receive endless requests for link sharing. Present your blog in an interesting way, since it should be entertaining for the readers.

Social media platforms have many advantages, since lots of people visit them. Be subtle and attract their attention first. Show potential followers how they’ll benefit from your posts, and include a teaser about what your latest article is about. Make it as easy as possible for people to share your blog by making social media buttons readily available. Don’t use too many of them, three are sufficient. Keep it simple, since less is more!

Quality content has no alternative. It should be well written, entertaining and informative. It should suit the purpose, otherwise there is no point in investing that much effort. Bloggers should also have an inviting character because people can easily recognize it. Email newsletters in order to keep the visitors informed, but don’t send it too often. A weekly email is usually the best option, and it should include information, videos, or photos that aren’t found on your blog. Video marketing is becoming increasingly popular because it’s a great way to reach readers on a different level. Invest in a quality production, and make sure an opt-out option is clearly available.

Find new ways to increase the number of visits. One ways is guest blogging on sites that are complementary to yours. It’s a guarantee for better exposure. Most blogs that allow guests are hungry for new content, and will be happy to work with bloggers. Monetizing a blog or simply maintaining a popular one is no easy at all. Every blogger stumble from time to time, but don’t get discouraged.  Be persistent and update the blog daily, because it is the only way that the blog stays interesting to readers. It will also be the opportunity to post fresh content to your blog, making it more appealing to search engines. Maintaining a blog requires lots of effort, but it will pay off after a while.

author:Azra Jovicic