Search engine optimization consists of several factors that have impact on your website ranking, such as HTML code, meta tags, keyword placement and keyword density. You, or a professional you have hired to do that part of the work, control these factors. It can have major impact on the way that search engines rank your website.

You should first understand what makes your rank lower or higher. Choosing keywords and placing them in the right places plays very important role in this process. Researching the way users find the things they want on the internet is the first step closer to finding that out. The next step is providing the answer to the user’s inquiry. This is the way to connect your website with the users through content. Make sure to place the exact keyword in the text, so when the users search the same thing again, they get to your text.

Nowadays, on-page optimization includes keyword theme building, which means that the content you place on the website is closely related to the target team and includes keyword variations and synonyms, not just the exact keywords. This is done to add the weight to the content and send a signal to the search engines that your website is valuable and relevant. However, ranking should not be the only thing for you to worry about, there is also the title, the URL, the description—all of this should be interesting enough to keep the visitor’s attention, so basically you need to approach all of this with marketing strategy that will help you achieve a goal of providing a content to the users and popularize your website.

Things that can help you to improve your search engine listings are also Microdata markup (Schema.org), authorship markup, and video XML sitemaps. It can help with creating an attractive listing that can attract users to click and visit your page. Besides, if you are selling a brand, you should take advantage of the opportunity to promote it. If your brand is presented in an interesting way, when a user sees it on the listing there is a major possibility that he/she will visit your page.

“Page speed” is important ranking factor and it should not be neglected. This is when techniques like compression and responsive design come into play. It all comes to making the user happy so he/she wants to come again. However, if your page takes a lot of time to load, could be because of heavy images or lack of server side compressing or 301 redirect chains, so people won’t stick around.

Taking care of all these things will bring results for sure. The content should be fresh and interesting, but also socially shareable, since social networks are very popular many people will want to share the things they like with others. Social networks influence the search engines greatly because it is a great opportunity for a content to spread with the speed of light.