The path to building a successful web directory is far from a simple task. It requires a certain amount of devotion to take a web directory script and transform it into a heavily used directory. Web directories contain more complexities that you can think at first glance, and development of a quality web directory is not easy, but good web directory is worth its weight in gold, for webmasters and internet surfers equally.

A business directory provides the ideal directory to submit your site to if you’re trying to attract customers. Users can usually search these directories by category and location making it very easy for your customers to find you. A business directory usually allows webmasters store more relevant business information than a standard web directory. Each listing usually includes the Company Name, Address, Phone, Fax Website, Company Overview, Directions and Email Contact.

The fact that one can seek competitive advantage by submitting one’s website to popular web directories, loads of website owners tend to include link submission activity in their SEO campaign. There are free and paid directories. While at the face of it, free directory submission might appear to be an alluring option, the fact of the matter is that there are certain drawbacks associated with free directory submission. Experienced webmasters are well aware of the fact that paid directory submission is the way to go in order to enjoy long term benefits from link submission campaigns. There are many other solid reasons to submit sites to a paid directory.

A web directory submission is one type of marketing strategy you can employ. By adding your website in web directories it can dramatically increase your site’s exposure and your page rank. Aside for submitting your website name, you would naturally add your website link or URL to the site. This constitute for one back link. Increasing the number of your inbound links would relatively increase your page rank.

A page rank simply refers to your position in search engines results. For example, if an online user searches for “car parts”, along with your SEO-content and bunch of good back links, you would likely hit the first few pages of the search results, thus increasing the exposure of your website. If back links are what you are after, then submitting your site to web directories is one effective way to get some.

There are several methods of listings that a web site owner can consider when looking for a web directory to place its site address. These include:

– Bid for position
– Featured link
– Paid submissions
– Featured homepage link
– Free submission
– No follow
– Reciprocal links

Web directories drive traffic to your site through direct referrals. They provide one-way inbound links to your site. This in turn boosts your link popularity which results to improved search rankings. Web directory listing creates a practical approach to alternative link buying. The number of web directories nowadays continues to increase. Web directories vary from general directory to human-edited directories. General directories are those directories which have a very general scope. This covers a wide range of categories, regions and languages. A human-edited directory on the other hand is created and maintained by editors. These editors are the ones who add the links based on the policies particular to that directory.