High page rank can be achieved with different methods, one of which is link building, but in order to do that you need to understand the factors of link building and the way that search engines work. This will enable you to have guidelines that will help you make strategies that will result with higher rank. Links are used by search engines in many different ways and some assumptions can be made through analysis of patent applications, years of experience and hands-on testing.

Connections with other websites is known by one term – link building. It is important to make a plan of which websites to use, since they should be in the same field as yours, in order to fulfill its goal. The website you link to should be respected and important in the market you wish to establish your website, because they have credibility and the traffic. To earn trust and authority with the engines, you’ll need the help of other link partners and the more they are popular, the better is for you. You should find out more about the concept of local popularity which means that links from sites within a topic-specific community matter more than links from general or off-topic sites.

Back linking is the term that refers to a link received by a web node and it influences Google PageRank. These links are highly important as it gives the search engine spiders different ways of repent your website. Anchor text refers to a situation when dozens of links point to a page with the right keywords which means that the page has a very good probability of ranking. Internet contains lots of spam, which is a fact that we are used to – more than half of the web’s pages are spam, so in order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph.

Millions of people share lots of content every day over social sites like Facebook, Twitter and Google+ and even though search engines treat socially shared links differently than other types of links, they notice them nonetheless. There is much debate among search professionals as to how exactly search engines factor social link signals into their algorithm, but there is no denying the rising importance of social channels.

Avoid linking your website to a spam, because there is a big chance that spam links will go both ways. Search engines usually perceive those websites as the “link neighborhood” so the websites you choose to link to should be done carefully. Make effort to be equally selective with the sites you attempt to earn links from. Continuity in link building is crucial, because they get old over time. It is important not only to earn links to your website, but also to continue to earn additional links over time, since this will send fresh signals to search engines so your page rank will increase.