Ranking of your website depends greatly of the links that link back to your website which is known as backlinking. Backlinking is important in order to have a website that is well optimized and listed in the listings of the big search engines. Links gained this way are highly important as they give the search engine spiders different ways of repent your website.

It’s crucial to understand the elements of a link used by the search engines as well as how those elements factor into the weighting of links in the algorithms. Search engines use links in many different ways. Some assumptions can be made through analysis of patent applications, years of experience and hands-on testing.

You should be aware of the fact that the more popular and important a site is, the more links from that site matter.  In order to earn trust and authority with the engines, you’ll need the help of other link partners and the more they are popular, the better is for you. Also, find out more about the concept of local popularity which means that links from sites within a topic-specific community matter more than links from general or off-topic sites.

Anchor text refers to a situation when dozens of links point to a page with the right keywords which means that the page has a very good probability of ranking.  It’s no surprise that the Internet contains massive amounts of spam. There are some estimates that more than half of the web’s pages are spam. In order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph. Earning links from highly trusted domains can result in a significant boost to this scoring metric. Universities, government websites and non-profit organizations represent examples of high-trust domains.

If one website links to a spam, the big chance is that spam links will go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. By looking at the totality of these links in aggregate, search engines will perceive all of those websites as the “link neighborhood” so it’s wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from. Persistence in link building is important, because they get old over time. It is important not only to earn links to your website, but also to continue to earn additional links over time. This will send fresh signals to search engines so your page rank will increase.

Increase of the popularity of the social networks, lots of people share content over Facebook, Twitter and Google+. Although search engines treat socially shared links differently than other types of links, they notice them nonetheless. There is much debate among search professionals as to how exactly search engines factor social link signals into their algorithm, but there is no denying the rising importance of social channels.