For the success of any marketing campaign, one of the first things you will need to do is to conduct a competitive analysis. Do a research of the market in order to understand the way that your competition is doing business, so you can make a plan of your own to reach the customers. A competitive analysis will tell you what the competition is doing right and what they are doing wrong, which will help you to weight all the opportunities and take advantage of the best ones.
The same thing applies for SEO. Even though you may think that you can start working on your website without preparations, consider what your competition is doing first. Competitive analysis is part of an SEO Campaign and three important competitor items to consider are Site/domain age, Targeted keywords and Backlinks.
Search engines will trust you more as the time goes. A site that has aged and is well optimized and has a robust inbound link portfolio is going to perform better than a brand new site even if it has been optimized. If your competitors have a website that has been around for years and you have established yours few months back, the only way to get ahead is to try different approach then the one they are using. What if your sites are about the same age? If that’s the case then you are in luck. There are plenty of sites out there that have aged but just haven’t taken their SEO to the next level. Optimizing a website that has been around for a few years can result in an amazing improvement in traffic.
Get the idea about the keywords you should be using by looking at the competitor’s websites. If the site is optimized these keywords should be used in the title tag, description, headings, and naturally within the content. Once you know what keywords the competitors are going after you will know where there are opportunities. For example, maybe the competitor has focused on mostly broad keywords and you can go after some niche, long tail keywords that will drive traffic to your site.
Significant ranking factor is the quality of a backlink portfolio. Inbound links pointing to a site help to convey trust. Google considers all the links point to a website and going from it as link neighborhoods, so if quality sites link to a site, that site must be good by association. Lately, there has been a growing emphasis on the quality of links as opposed to the quantity. Go through their links in order to look for opportunities for your own site and also to look for new places that the competitors haven’t found yet.