A little over a month ago, Google released a new update – Penguin 2.1. There are some changes that it caused. Of course, most website owners are in panic, wondering how it will affect their websites. This new update identified newer link spam created after the Penguin 2.0. Everyone are trying to figure out how this algorithm works exactly and this article sheds a little light on it.

The Main Focus

This update is causing lots of changes and we want to help you understand it better. Placing an excessive number of links on the same platform, as well as placing multiple links to the same page from the same guest post is likely to be penalized. Avoid creating unnecessary pages for the sole purpose of putting more content on the site and creating more internal links and creating short blog posts (500 words or less) linking back to the target page.

Undesirable behavior is also continuing to acquire links from directories, social bookmarking sites, blog comments, and forums that have already been spammed by others and putting too much emphasis on anchor text strategy in general, rather than natural brand promotion. All of this can be categorized into few main targets of this algorithm:

• Spammy directories
• Forum spam
• Forum bio spam
• Blogroll spam
• “Do follow” blogs
• Blog comment signature

The goal of this update is increasing quality of the content that can be found on the web, so every unnatural activity will be penalized, including all the links that are not genuine. Glenn Gabe at G-Squared Interactive has analyzed 26 websites impacted by the algorithmic change and he said that he has seen proof of negative SEO:
“I’ve had several companies reach out to me that are claiming negative SEO,” Gabe said. “And after looking at the situation, I have to agree with them. And worse, I saw an entire business category (in a geo area) get hit with spammy links. That seemed very suspicious. All the business owners (who are competitors) were all blindsided.”

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How to Recover?

In order to recover, you need to understand what kind of actions you should take. Avoid creating unnatural links and analyze your link profile. The best thing is to remove all those links, because Penguin targets them. If your entire domain is spammy, remove it all, not just the specific URLs. Of course, you will need to pay attention that more unnatural links are not being added. You need to react fast and make sure things like these don’t happen again.

Your backlink profile should be clean and the experts are emphasizing that you shouldn’t focus on the link building, but on user experience. Strive to create quality and unique content that has a great value and that people will like and share with their friends. If you succeed to attract their attention, you will be rewarded by natural links.

How to Avoid Possible Penalties In The Future?

Change your mindset and don’t focus solely on link building. It is what Google tried to tell as all along, but no one listened! If you create a website that will be interesting to readers and still promote your products and services the way you want to – you are on your way of success. Content is the future of internet marketing, so forget about building links and build your blog. Listen what your audience is saying and create the content that they want and need. This is the only right way to increase the popularity of your website. It may take some time to recover, but it will be worth it and you will be protected when the future updates get released.

Organiksoft is here to help if you are struggling with these new Google updates. We will create the best action plan and implement it, so your business doesn’t get affected. The process begins with analysis of your website and the changes that occurred due to these algorithm changes, followed by the range of solutions that will get you back on track. For more information call us (858) 800-2526 or send us an email marketing@organiksoft.com