A word is very powerful, especially in the marketing world where people rely on the things that you are saying. You can attract the attention of the larger audience with few changes in the way you write articles. It is not necessary to be a professional writer, you just need to understand the way your audience finds the information they need.
With so much information on the internet, anyone who wants to purchase a product starts their research on the web. This is why they don’t want you to give them solutions, but help them with advantages and disadvantages or your personal experience, so they can make a better decision. More than half of the visitors function this way, so this is quite a big number. Keep in mind that with so many text, people don’t read, they scan, which means that you need to give them a content that makes this easier. Most people will decide if they want to stay on the page in 10, 20 seconds, so make it interesting and keep their attention.
Here are few advices that will help you attract the attention of visitors:
- Picture is worth a thousand words, so every time there is a chance, use one to explain your message.
- Keep paragraphs short, since it is easier to find the wanted information.
- Where possible, use bullets and numbers
- Make it simple, leave out unnecessary information
- Bold important facts, benefits and sentences.
Incorporating pictures can be really interesting and can significantly increase engagement. One more thing that can help you give the audience exactly what they need is to get feedback from them. Ask them concerning the things they would like to see on your web page. It is important to optimize your whole site, not just one page. To ensure that the marketing copy throughout your whole site is aligned, before you start writing your copy, you should first plan out all the pages. Making a plan before you start writing will increase the chances that your message is consistent throughout the website.
In order to increase sales, you need to create a close bond with your future customers, since people are more likely to buy from you if they trust you. You can develop this kind of relationship by writing in a conversational tone. Use words like “you” and “I” since it means that you are talking to them directly. If you think that some of your experiences can help someone, share it, people will feel that they know you. Trust is important, so display testimonials of the customers. It will show that you are trustworthy.
If you show that you genuinely want to help people, your audience will recognize and appreciate it. People like to relate to others, so show them you are one of them. Tell them more about your path and the way you started your business. Creating a bond with your visitors is an important step in sales, so test a marketing copy that helps you create a bond with your visitors. The phrases you use can attract the attention of the visitor or drive him away, so it is useful to know that people are more likely to click on “add to cart” instead of “buy now”. The first phrase gives them the impression that they have the chance to change their mind, while the other feels like making a commitment.
As you can see, small things matter, so make sure you pay attention to detail. Little things like adjusting text in your call-to-action buttons or changing your headline can have a big impact on your conversion rates. However, it is important to implement these advices as a test, to see which one works best for you.
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