A link to a properly optimized page is worth more than a link to a poorly optimized page which is the reason why on page SEO is important. To look at it another way the search engines place more importance on what other sites say about you than what you site says about itself, but if your website says nothing or is confusing the search engines will need a lot more other sites saying it is relevant before they will rank it. The strategy mainly consists of tweaking your site’s code, choosing the right keywords, and optimizing your content overall to make it more attractive and identifiable to Google and other search engines so that they will in turn rank your site higher.

The important factors of on page SEO include: getting a good domain name – this should include the primary keyword. The goal is getting a clean aged domain. It also includes arranging each page around a keyword. You should use the keyword in the URL, title, headings and text whilst keeping the content readable for visitors. Overdoing keyword is not good and the search engines do not like it. Selecting good keywords is the basis of all SEO and where you can fail before you even set-up a website. Make sure that the keywords, links, and meta-tags in your website are relevant to the content, check your links and tags if any are broken or if there are orphan pages, as these can negatively affect your page rankings.

You website rank will be boosted by having content that is not available elsewhere. The search engines prefer longer content so writing at least 300 words and as a maximum as long as you think your visitors will read. Content should be unique and must not be duplicated on your site. It should not have any spelling mistakes or typos and should read well for visitors. Search engines like to see that your site is active so frequent updates are good. It is acceptable to make a pause during holidays, but not more than few days, otherwise you can start losing your visitors’ attention.

Link all your pages together using the keywords as anchor text. Also link out to relevant authority sites, preferably from within your content. Avoid linking to the websites that do not have credibility, since this will have negative effect on you. Including “legal” pages – legal policies and About and Contact pages are essential for on page SEO purposes. Make a site map – ensure there is a site map for the search engines.

Getting a high search engine ranking for your site means you need to ensure that you have considered all key on page SEO factors and try to make them search engine friendly. Good on page SEO does not automatically result in a high ranking in search engines, but it helps facilitate this, which will during time get you closer to your goal, which is promoting business and reaching more people.