Image Post

The Cost of Link Building Services

Link building is a process which requires exceptional skill and expertise to complete. It has more than what one can see on the surface. For this reason, an average webmaster may not be able to do the job in such a way as to benefit a website. A company may also have in-house technical support team. But, there is a limit to what it can do in the field. The only way available is to hire a link building service. Determine the type of service you want, set aside a budget for the purpose and choose a company capable of caring for your pocket.

Link building services: Price considerations

When it comes to the cost of hiring a link building service, you have to accept one fact; there exists no such combination as cheap and superior in quality. Following are some of the determinants in this regard.

  • Page ranking: This is the first concern you are required to address when hiring a link builder. Your website may get linked to thousands of low-ranking websites. It is the most affordable choice available here. But, understand that this is not going to benefit you. Low-ranking websites never show up on search results and you are not going to get any ranking.
  • The same thing can be done on high-ranking websites. But, this is going to cost you a bit. When your site gets to those with a higher ranking, it will start showing up in search results. Quite naturally, highly targeted traffic starts streaming to your site.
  • Cheap means outsourcing overseas: When you pay just a few bucks to get links to your website, don’t expect the agent to do a great job. The task most often gets outsourced to overseas companies. At the end of a blog, you will see a comment from an Indian writer or someone from China. And, your website may be linked to a site which is not in any way related to your field. This is definitely not something a webmaster would want to see. Spend a bit and enjoy a great return on your investment in the form of targeted traffic.
  • Inexpensive service will not be transparent: As a well-informed website owner, you would definitely know what is going on with your website. This becomes impossible if you are not willing to spend for the same. Explore the Internet; you will come across numerous stories of the kind. Be willing to spend for your own website. Stay away from those companies which prefer to stay quiet about the kind of services they offer. Remember, if you are paying for a service, you have the right to know how it is going on.
  • Try to do on your own: If you are keen to save a bit in building links to your website, try to do the same on your own. There are numerous tutorials designed to assist beginners in the field. However, mastering different strategies may not be as easy as you expect. Try to save a bit to spend for reliable link building services. The increasing traffic is the best return you can get on your investment.

Get link building right – hire OrganikSoft link building team and have a peace of mind. To get information’s about prices please visit http://organiksoft.com/link-building/

Image Post

OrganikSoft Became Google Partner

Organiksoft SEO CompanyOrganiksoft team consists of hardworking and driven individuals, ready to work against the tide if necessary. Our experts have plenty of experience in the field of Search engine Optimization, Pay Per Click (PPC), Social Media Optimization (SMO), Link Building and Content Marketing. We appreciate feedback, team work and work together with our clients, implementing their ideas while suggesting ours, which altogether gives extraordinary results.

We proud our self being Google Partner verified in Search Advertising and  AdWords Support. Click on link to see our full profile OrganikSoft Google Partner.

OrganikSoft – We generate traffic, leads and sales!

Image Post

3 Key Factors of Social Media Optimization

SEO is growing rapidly and changing its tools every day. It is no longer just about traditional inbound links and Meta tags; it is about informative content, visual marketing and good product promotion. No one can deny that social media marketing represents a significant part of a SEO strategy of a business nowadays.
Thinking about making a successful online presence? Here is what you need to know in order to realize the true importance of social media and making your appearance more memorable to your audience.

• The role of human factor is very hard to be neglected. With huge popularity of Facebook, Twitter, Google+, Pinterest, LinkedIn and other social media platforms, there is no doubt that the significance of social signals is considerably increasing over time. Those who like or follow you, share your posts or mention your brand name on their sites, blogs or forums, actually influence your better reputation, promotion, online accessibility and overall credibility.

Once a visitor of your page on some of the social networking sites observes thousands of likes or shares, it serves as a sign of approval to him, confirming that it is definitely something worth reviewing. Feeling more familiar with the product or service offered, the customer is more likely to make an order. And what does it mean to your website? It means a more successful SEO strategy, better rankings in search results and, ultimately, increased website traffic.

• Interacting with your target client area is crucial. By posting links and discussion-activating questions, responding to comments or conducting polls, you are establishing and advertising your brand. However, it is equally important to preserve your social media presence over time by engaging your audience all along, staying current with your social media pages and maintaining quality content.

Here is an interesting fact. Google has indicated that they will soon be able to tell who is influential in a particular area partially by their social media profiles. Therefore, it makes sense that a company with lots of followers and a better relationship with its potential customers appears higher for relevant searches than someone else that does not maintain its social presence. Basically, a successful combination of optimization on popular social networking websites can bring you free publicity.

• Good marketing begins with establishing your online presence and this is what social media is about. Keeping an active Facebook or Pinterest presence is certainly the right move for your website and a relevant part of your overall SEO strategy and business marketing plan. Organizing social media campaigns and keeping records of their success and their effects on SEO, means that you are taking into account all the trends and becoming a member of the wide online marketing community.

According to a research on how consumers found websites in 2012, social media accounts for 32% of discoveries, with a growing trend and a possible tendency of achieving even greater business value than the traditional SEO. Could this really happen? Well, one thing is sure – social media optimized businesses provide a much better customer experience and their sites gradually grow in traffic. Moreover, a study showed that 90% of internet traffic was from non-paid channels, including social networking sites and blogs.

Over time, everyone will have a Google+ account so that Google will trace the communities you are part of, as well as your interactions and your searches. It becomes clear that social optimization can convey information that the site alone cannot. Therefore, efficient and smart usage of the blogs, networking sites and all kinds of online communities leads to greater popularity of your site, popularity leads to a wider range of consumers, and a wider range of consumers leads to a complete success of your business!

A piece of advice: start by sharing new and unique content on all your social networking platforms, present your enterprise the best way possible, interact with your target audience all the time and keep in mind that your website depends solely on your customer base! Each new, potential customer is relevant if you want to survive in the online industry and keep your business profit high. And the first step towards making someone your loyal and satisfied customer could be the very social media strategy you are considering right now!

If you need advices about SEO, link building or social media optimization please visit Organiksoft – Internet Marketing Consultants from San Diego, CA. Call us today (858) 800-2526!

Image Post

DIY WordPress Meta Tags Optimization – Step by Step Guide for Beginners

We all know how important Google Optimization is these days. Well optimized website is a MUST in every aspect of online business. Whether you like it or not, SEO is quickly becoming equally important as web design and development.

First step in proper on-site optimization and one of the first steps in search engine optimization is optimization of Meta Tags. What are Meta Tags? They are html tags that introduce your site to Google. They consist of Meta title, Meta description and Meta keywords. Let us concentrate on title and description, as keywords haven’t been used by Google or other search engines for the past three years.

The first and most important question – why WordPress? The answer is simple – because it is the most used platform for web development these days, and it’s very simple to use. All it requires is just basic knowledge of web development. In order to avoid mess-up with HTML coding on your WordPress website, you will need to install one of the many WordPress plugins for manipulating Meta tags. I prefer to use plugin called ALL IN ONE SEO PACK. It is very easy to install it on site, take a look at the images below.

First log in to your website using for example www.example.com/wp-admin, enter your login username and password.

wordpress loginWhen Dashboard opens go to Plugins on your left hand side, and click on Add New Plugin. In the little box type in All In One SEO and click Search Plugins. See images below.

2

 

When you find the desired plugin, click on Install Now. After that click Activate Plugin, like on print screens below. And that is it, you have successfully installed All In One SEO plugin. Simple, isn’t it?

4

5

After installing plugin you will need to configure it properly. Go to Plugins and click on Installed Plugins. Now click on Options configuration panel in the section related to All In One SEO Plugin like on the picture below.

6

Now you can write, change or do whatever you like with your Meta tags. Take a look at the images below and write your Page titles and descriptions in white boxes. When you’re done, don’t forget to click on Update Options (for optimizing tags for Home Page), or Update Page or Post (if optimizing inner pages or posts on your blog).

7

11

Just keep in mind that Meta title should be 60 characters long including spaces, and description 160 characters long. What else should you know about Mata Tags optimization? Always try to write unique, descriptive titles both on Home page and your inner pages or blog posts. Use your main keywords in the title, as well as the Company name. At the end of the day, Meta title is the first thing Google, Bing!, Yahoo and other search engines notice on your website. Feel free to use generic terms because Meta Title is something you write for search engine crawlers.

When it comes to description, it should be compelling or persuade someone looking for products/services you offer, to take action. So, don’t forget to use some kind of call to action quote, like your email or email of your company. Experiment with Meta tags until you find the best suitable in terms of ranking.

With plugin you have installed on site you will be able to manage a lot more such as: canonical URL’s, enable/disable Meta keywords, change title formats, change Google Analytics and Webmaster tools settings, use NoIndex setting and more. We’ll write about other options in the next article.

If you are interested in advanced on-page optimization tips and pieces of advice, please visit Organiksoft – SEO Company from San Diego or call (858) 800 2526.

Image Post

Google evolves, SEO evolves; innovation and change are inevitable

On August 20, 2013, Google launched an entirely fresh and new search algorithm – the Hummingbird search algorithm. Its name fully fits it; it is rapid, dynamic, fast and accurate. Another vital change before the Hummingbird was 2010`s `Caffeine Update` when algorithm was also significantly modified. However, this time, the algorithm combines certain parts of the old one that were good enough to be preserved and the new parts that can successfully face the nowadays search requirements to the fullest, thus offering a powerful mechanism for better and more meaningful search results.

A closer explanation of the new algorithm update

Google intended to make its search engine more human-like and less machine-like. It took the Knowledge Graph so as to offer more complex and more knowledgeable responses to its users. The new engine is considering your each question as a whole, as a complex structure consisting of many words and phrases so that Google can get a much better and clearer picture of what you are aiming at. Now you are provided with a more exact and relevant search result as the search engine is much smarter and able to answer more comprehensive users` queries quickly and easily.

The connection between Hummingbird algorithm and SEO

It is said that the Hummingbird does not bring about any considerable changes concerning SEO guidance. However, all major algorithmic updates have a certain level of effect on organic site traffic and SEO, and they dictate the adjustment of the already existing SEO approaches. As the new algorithm can predict the best match of content to a user’s question or inquiry, the focus has been driven on unique, informational and meaningful online content.

The concrete impact on the SEO industry

More personalized search tactics ensure a better match of user`s intent and the relevant content Google offers. This means that site owners and marketers should pay more attention to providing content that acknowledges the context and offers a broader frame of reference to its audience. Every single page of the site should be closely targeted to potential visitors and long-tail keywords should definitely be used. All in all, original, subject-relevant, quality and meaningful content is what it takes to fulfill your basic SEO purposes and ensure becoming a successful member of the wide online marketing community.

Adapting to the changes

With its Hummingbird project, Google has made some really brave moves to become an integral part of our every-day life. The new algorithm impacts as much as 90% of all searches. Thus, the sooner you adjust your site to semantic search and the knowledge graph, the better for your online presence. It all comes down to this: when a topic is carefully and meticulously written, with all the variations of the topic included in the text, it can certainly help you drive the traffic on your site and gradually increase your profit.

Here are some of the relevant facts marketers should focus on:

• Content. Keep your content more sharable and more human-focused in order to stay competitive on the market and rank in search results. Your content needs to be rich and deep, going beyond simple keywords and phrases and answering more comprehensive queries of users.
• Social signals. Make sure your social media profiles are updated in a timely manner and enriched with all significant pieces of data so as to correspond to the changes that the new algorithm brings about. Focus on quality, authorship and keeping your data useful to target audience. Producing quality content on a regular basis and implementing new and fresh content, so that readers can discuss, like or share it, is essential.
• A page-based approach. As the Hummingbird is ideally placed to determine the most relevant and high-quality pages that meet the requirements of the searcher, a page-based approach becomes more significant than a keyword-based approach. Additionally, longer-tail keywords may definitely generate more traffic for a website.
• The needs of the user. Consider the value and usefulness of your content and do whatever it takes to convey that value to the search engines. Pay attention to content relevancy, think about topics rather than keywords and optimize for multiple keywords.

Adjusting to all innovation in search is what online marketing is all about. With the Hummingbird algorithm update, the Google has decided to reward quality, not the quantity of content. Therefore, considering all the relevant facts, SEO community should take into consideration deep, quality and good-structured content, well-rounded approach to a particular topic and a special attention to the requirements of targeted audience. It is not just the words in the questions of web users and consumers; it is about matching them with the suitable context and background. It is about establishing a more natural relationship between an individual and Google search engine on whatever device one uses, with greater and more comprehensive search experiences to users.

To conclude, it becomes crucial to provide as much info about your site as possible so that Google gets the better picture about it. On one hand, keywords are becoming less and less important to search engine ranking success, and on the other hand, it becomes significant to start structuring your content differently. Those willing to put an effort and adjust to the changes occurring with the Google Hummingbird project will surely benefit from this algorithm update. Websites that place well under the new algorithm changes may also experience an increase in their mobile traffic and voice search as a result.

Need help with building a successful SEO and link building and staying competitive in the ever-changing online industry? Contact us at (858) 800-2526 or send us an e-mail on marketing@organiksoft.com with some basic information about your website. We are at your disposal 24/7!

Image Post

Google’s “Page Layout” Algorithm

Google has surprised us again – all the websites that are top-heavy with ads will be penalized! This new algorithm is called “page layout algorithm”. The reason that this algorithm is published is because users want to see the content right away, rather than tons of ads that only spoil the experience of the user.

If your website doesn’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Sites using pop-ups, pop-unders or overlay ads are not impacted by this. It only applies to static ads in fixed positions on pages themselves.

The Statement From Google

Perhaps it will be clearer to you what Google is doing and why when you read their official statement:

“We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.

So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.”

When Is Time To Stop?

Even though Google doesn’t want too many ads, the question is what is actually too much? The general recommendation is to use Google Browser Size tool or similar tools to understand the exact formula that works for you. The good news is that this algorithm may affect only the websites with abnormally large number of ads, so there is no need to panic.

Placing ads above-the-fold is common for many websites, since it is a way for publishers to monetize online content. Using the ads to a normal degree is understandable, so these sites will be protected during these changes. You need to understand that users visit your website because they want to read something that interests them, so it is up to you to provide quality content for them.

Who Will Be Affected?

If you are not sure the way it will affect your site, you will know what to expect in a very short period of time when the update will show its full effect. You should know that less than 1% of Google’s searches will be under the impact.

Even if you fix your ads, you should know that the penalty won’t immediately lift. You will need to wait couple of weeks before you can see some changes. If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as Google re-crawl and process enough pages from your site to assess the changes. The time it will take to process the changes will depend on different factors. The number of pages on your site and how efficiently Googlebot can crawl the content are two of these factors. It will usually take few weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

Ironically, Google AdSense Pushes Ads, which only contribute to the overall confusion, but if you pay more attention it recommends careful ad placement.

Organiksoft team is always learning and is able to adapt to new circumstances, so we are able to respond to all the requirements of our customers. We will help you increase your trust rank with the internet marketing strategies that we have already tested, so you can have a peace of mind and enjoy the results. For more information, call our customer support number (858) 800-2526 or send us an email marketing@organiksoft.com Schedule a meeting with us and let us explain how exactly we can help you.

 

Image Post

The Shift Of Focus

Search engine algorithm released by Google in the previous year made some huge changes and the effects will be felt for a long time. Google often makes changes and we are all familiar with Panda update that was released three years ago. All the changes have been made with the goal to improve the quality of content and to push digital marketers away from relying on keyword usage. Even though the ultimate result is better user experience, the other side of the medal is not that bright. The work of internet marketers changed and it has been frustrating because of the changed rules. Hummingbird made a big fuss and we will keep seeing results. It is not over yet.

Changes We Can Expect

There have been concerns about SEO and questions about content, mainly about content marketing. Don’t worry, it will still be present and special attention should be paid to content. The content has to be created now in accordance with the demands of the market. Content has always been important and that is the only thing that hasn’t changed, but its quality has increased. It is not easy to earn links as it used to, which will make us all work harder.

SEO and content marketing are becoming the same thing slowly but surely. Traditional SEO will never lose its importance, so you can expect that there will still be keyword research, tagging of the pages and website structure. Search engines are developing intelligent search with the goal to make a difference between valuable websites and the ones that simply give the impression of value. SEO is evolving and you should be aware of this change, since it is not simply limited to HTML, link building, and keyword tactics, the focus has shifted and now SEO experts work more on creating relevant content that will attract the attention of the audience and increase the traffic.

The search will be more natural, so that the user can get the information he wants by typing the question as he would ask a friend. It is the whole point of changes we are going through. This is why the role of keywords decreased and now keyword phrases get a greater importance. Great content built around the central keyword will only get the deserved attention. There are even some indications that digital PR will develop, which is basically a tight connection between SEO and public relations as we know them. We all need to adjust to the upcoming changes and embrace them, so we can all progress in the future.

Rank And Social Presence

The algorithm has made it more difficult to determine factors that influence ranking, so it will definitely be very challenging to determine what kind of content should be published and what should be eliminated. Establishing social presence is something that you should dedicate your time to, because having a strong social presence drives traffic and helps greatly with building brand awareness. Sharing content is now a lot easier with the popularity of all these social networks such as Twitter, Facebook, Google+ and LinkedIn. Creating interesting content definitely attracts attention and it will be the main way of advertising brands and increasing awareness.

Going Mobile?

The popularity of smart phones is increasing constantly and users want to have access to their favorite websites all the time. This influences the way that websites look like and emphasizes the value of responsiveness. There is even the information that 40% or more emails are viewed on the mobile which means that is has an enormous potential and that potential should be used as much as possible. Speed is an important factor and something that you should pay attention to when developing a mobile site. Local search will continue to be very important and it is something that shouldn’t be overlooked.

Organiksoft is a company that helped many clients so far to improve their ranking. We are constantly learning and strive to make the most out of all changes that appear, so we can provide the best service to our clients. If you wish to find out more about the services that we offer, call us (858) 800-2526 or send us an email marketing@organiksoft.com .

Image Post

What Can We Expect in SEO World In 2014?

SEO has gone through some major changes in 2013, so asking questions about the future is inevitable. Most changes are a result of Google algorithm updates. Panda update was released with the goal to reduce the amount of website content. Internet marketers used to make content farms, so the goal of Panda was to put a stop to this. There was even couple of Panda updates. However, the greatest change occurred in August 2013, when Hummingbird was released. This algorithm changed the way that internet marketers create content, place keywords and implement SEO strategies. The focus is now more on Google Knowledge Graph and on semantic search.

Content Is The Most Important

Google put an emphasize on the content, so anyone who wants to improve the rankings of their website must make sure that the content will be interesting for the readers and that it contains relevant information. All of this was done with the intention to make the users’ experience better and to give them exactly what they are searching for. Google Knowledge Graph has been released as part of the search algorithm in order to provide faster answers. If the question is clear, you will get the answer immediately right there on the first page. However, if you don’t form a question right, you may not get the clear answer.

There was a great confusion about the use of keywords as well, since now it is up to you to decide which keywords should you use in order to secure the best results. Long-tail keywords are now more important than the keywords that were used before the Google update. However, you should always be aware that there is definitely the shift of focus – content is much more important than keywords are.

The Number Of Mobile Users Increases All The Time

Smart phones have enabled users to get the instant access to all the information they need. This explains the fact that there are more mobile users than the ones that use desktop. The fact itself means that website must be responsive. You can choose mobile web design which will apply to few aspects of your website that you chose. Users can enjoy faster download speeds with the mobile designs. The disadvantage of the mobile web design is that there may be problems with split-page ranks. This only happens when the website is not coded the way it should be. All in all, having a responsive design is a good option, because it will help your customers and potential customers to get informed exactly the way they want to.

Build Authority Of Your Website

You can do this by creating valuable content, but with link building as well. Avoiding spammy sites is highly important if you want to get Google to trust you. However, this is not all, because Google Authorship has gained even bigger value. Each article must have a name of the author and a link towards Google Plus page, because it will help a page get a better ranking. This is the main reason why reliable authors need to write these kind of articles.

Prepare For Constant Change Of Rules

Google is constantly striving to improve the search, so you can expect the constant changes of rules. It is hard to make any predictions, but with enough information you can make some basic assumptions and create strategies. Don’t forget to create a quality and informative content written by reliable authors and optimize your website for mobile users. At the end, make sure you stay informed about all possible changes that appear in the SEO world!

Organiksoft team has a vast experience with SEO and is keeping up with constant changes that appear, so we can help you to keep the high page rank and reach a wide audience. Each of our experts will do everything in their power to exceed your expectations and get you closer to your goal! If you wish to find out more, call our customer support number (858) 800-2526 or send us an email marketing@organiksoft.com.

Image Post

What Will Happen To Links In 2014?

SEO link building holds a significant place in Google algorithm and we are sure that this will be the case for some time. Without relevant inbound (or external) links on sites with online authority your website will not be even near Google first page search result. Since we all strive to reach the highest page rank, it is something that should be taken into consideration.

Ever since Hummingbird, there are some changes happening and it is likely that more will still appear. It is too soon to tell the exact recipe that should be followed. Before these algorithm updates, links had a great value and we believe that their worth won’t decrease any time soon. The role of link building is building relationships and there will always be mentions and links. However, it is not easy to obtain these links.

Important Factors That You Need To Keep In Mind

Keep in mind that even if the role of links changes, you should know that influencers are still worth your attention. This means that you should connect to few influencers and reach a larger audience. Always strive to build long-term relationships with link partners and look for partnership opportunities beyond the link. In order to keep people talking about your blog, you should make things interesting and update your blog every week. Choose projects that will initiate discussions, since it will help you with building links and getting more attention. You will retain the attention of your audience by asking questions and other people’s opinions. Discussion is one valuable form of attracting attention.

If you wish to build links successfully, you should know that networking is absolutely necessary, since it will help you to build more links. You will need to learn how to ask to get a link in a way that will help you get it. Also, polish your communication skills, because you will be communicating frequently with other website owners, so it is necessary to have a quality communication. All of this will help you to master the trends that will soon replace traditional link building.

The Importance of +1s

There are some internet marketers that believe that +1s impact rankings and that Google doesn’t want to admit its importance in order to avoid the possible manipulations. On the other hand, there are the ones that believe that Google +1s truly doesn’t have any impact and that the data we have seen so far is correlation, not causation. Anyhow, no one truly knows what could replace links and there may not be a way to replace them. One thing is for sure, Google will continue with efforts to improve the experience of users.

Few Advices For Internet Marketers

Considering that there are changes happening frequently and new algorithm update can happen any day, it is necessary to work on many different ways to get the links you need. Don’t focus your whole attention on one thing. This is the only way to avoid the damage that can occur in case some things start changing. Always be prepared, because there are lots of factors that influence the rank. Google is a major influencer and has a great amount of data available, which is impossible to imagine for most people, so it does not come as a surprise that it will dictate trends in the future and the changes may be slight in order to enable smooth transition.

Organiksoft is a company that helped many clients so far to improve their ranking. As you can see, link building requires certain skills and the best results are achieved when it is done by professionals. If you need help, we are here to create a link building plan and implement it, so you are fully satisfied with the end results. Our team uses only white hat techniques, so the rankings of our clients remain almost unchanged. We strive to keep up with the constant changes that appear in the SEO world, so we can provide the best service to our clients. If you wish to find out more about the services that we offer, call us (858) 800-2526 or send us an email marketing@organiksoft.com

 

Image Post

Top 20 SEO posts in 2013

This year was all about changes and Google updates have truly made a difference in the way that search engine optimization is performed. Here are 20 articles that can truly be called the best of the best, since they contain lots of important and useful information. Make sure you check each one, you won’t regret it!

  1. Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days

It is great to be familiar with the theory about SEO techniques, but what we all truly need is to hear stories that can back it up. Brian Dean published an inspiring story that describes the technique that helps him get high quality links from every piece of content he produces. The author’s strategy is about finding proven linkable asserts, making something even better and then reaching out to the right people.

  1. How I attracted 2,000 Visitors to a Brand New Blog

Link building requires hard work and patience. No one can expect that they will attract thousands of users overnight, because there are certain stages that a blog needs to go through before it gets to a certain level of popularity. Tom Ewer explains in his article that you can start attracting visitors right after you build a blog. He is speaking out of his own experience, since he did exactly that explaining the way he made it happen.

  1. How I Grew Sales 400% With Just Instagram & SEO

There is an interesting case study in this article that Harris Schachter shared. He shows how he ran a traffic generation campaign with the help of common SEO practices and Instagram. Instagram was chosen because the product was highly visual, so if you want to promote similar types of products, this case study will be very helpful.

  1. Trolled By An IT Company… My First (& Last) Link Request Attempt By Phone

Some SEO experts indicated that links can be obtained by the phone. Steve Morgan wanted to explore this opportunity, but was mistaken for a sales person and got trolled by an IT company. Besides reading about this link building experiment, you will probably get the idea on how to get rid of the unwanted phone calls.

  1. How I Built A Top 100 Blog In 12 Months & How You Can Do It Too!

Matthew Woodward is the name that you will see often if you belong to the SEO world. His blog is the place to search for SEO advices, because he writes content with the readers in mind, which is why it’s so popular. He reveals the way that he creates his strategy, site layout, setting the right tone and more.

  1. Why Do People Share Content?

Content holds a significant place and its importance is stressed by many internet marketers, but what about the factors that make people want to share it? Chris Dyson thinks that we should use all the knowledge we have about psychology, since there are a number of solid industry studies that show that there are six types of sharing personas and five categories of motivations that drive social enthusiast. Pretty useful article!

  1. The New Rules of Big Content Promotion

Digital marketing is at a turning point as the web mature into a fully-fledged mass media platform. In his article at his company blog, Simon nails the point about the importance of shifting from a few bland blog posts and a bit of guest posting to Big Content. The author shares a solid approach to persona development, i.e. creating a distinct character that will be keen on your content.

  1. How To Get Started With Medium (And Why You Need To)

Medium is one of the few content platforms and social networks combined that’s truly a stand-out. Mike Essex recommends Medium as a fantastic opportunity to get a content seen. The author goes through the reasons why Medium is different and the ways that you can promote your brand.

  1. 10 Proven Ways to Build a Website that Customers Will Love

You probably didn’t know this, but design affects the site’s presumed trustworthiness, not the content. This means that before you actually start creating content, you need to think about the design. In his article, Gregory Ciotti explains 10 essential things that are important when it comes to building sites with the goal of providing superior customer experience.

  1. Advanced SEO For Ecommerce: Maximizing Keyword Spread

This article is all about the increasing your keyword opportunities, but lowering the overall risk at the same time. Nick Eubanks explains how this strategy can be successfully applied to site of all types. The author shows how you can lower your risks for negative returns from search by spreading across different purchase intents. The later comes in particularly handy in relation to the recent Hummingbird update.

  1. We Get Intelligent Search With Hummingbird!

Hummingbird has changed so many things in the SEO world and has caused panic attacks of many website owners. The value of content has increased even more. All the changes that have been done are done with the goal of improving the experience of the users. Organiksoft is a young company that tends to become a very powerful one and this article deserves your attention.

  1. 17 SEO Best Practices That Could Double Your E-Commerce Sales

Considering that Trond Lyngbø has a great experience in ecommerce SEO, he shared in this article some very helpful tips that you will definitely find useful. This particular one sums up top tips for SEO commerce and Trond’s replies to most popular concern ecommerce site owners have in terms of SEO.

  1. Keyword Research Tips For Building Niche Websites: Part 1

There are many new looking to build small niche websites. In this article Nick LeRoy explains how you can still rank niche 4-5 page websites if you choose the right keywords. The author shows how exactly which types of keywords fit in.

  1. Keywords Still Matter

The author of this site, AJ Kohn wrote this article to address the growing trend in the SEO and content marketing community to deny the importance of keywords. Even though many would think that the keywords lost their power, AJ Kohn states the opposite. Keywords provide insight into user syntax and intent, thus they’re vital to make sure the content resonates with the readers.

  1. How To Get Links By Writing About Other People

There is an increased number of interviews and round-ups in the blogosphere and according to Julie Joyce of Link Fish Media, linking out to influential people is one of the best link building methods. She shows in her article the best way to put together crowdsourced pieces, from pitching the experts to making interviews and round-ups stand out.

  1. 6 Free Google Docs Every SEO Needs To Have

Internet is a great source of information and many online marketers created free Google docs that can truly help people to learn more about this particular subject. In his post at Search Engine Journal, Benjamin Beck of Local Stampede shares Google Docs by his SEO peers, including Annie Cushing and Gaz Copeland. These Google docs summarize lists of tools for marketers, ready-made templates for analyzing data from different sources, link prospecting means and more.

  1. 7 ways to become a better link builder

This article is absolutely useful for everyone starting link building or people who are in this business for a while. Wiep Knol will show you how creative, rewarding and common-sense routine SEO tasks can be. One of the tips suggests you should get rid of toolbars, since the amount of comments, content quality and thematical relevance cannot be measured by toolbars.

  1. How To Run A Successful Guest Blogging Campaign After Penguin 2.0

Penguin update has brought some changes and warnings including the one concerning the abuse of guest blogging. However, Jayson DeMers thinks that it is a choice. You have to make a choice and that choice can be to use it with the good intention. Jayson provides a detailed roadmap of contributing on other people’s sites the right way. The article would be of great use to site owners, who’re looking to promote sites on their own and feel guest blogging might be one of the options, yet they’re not sure if it’s safe.

  1. Competitive Link Analysis – Outsmarting Your Opponents

The company of James Agate performed a link building survey which shows that 11% of respondents are not sure which links will hurt or help them, hence came up this guide. The article sheds a little light on making the competition research process repeatable, teachable and to a certain degree scalable.

  1. Feature Request for Google Places Reviews

User reviews are essential for local SEO. Since their importance is so great, there are many cases when they get abused with the goal of reaching high rankings. Google’s current ways of detecting fake reviews are not ideal. Dan Petrovic suggests a way out and illustrates three simple elements which would make a world of difference to business owners.  Definitely a useful material to read!