Link building explained in simple term means spreading word about your business on the web. On the web, the more you are visible the more popular your business will be. To become popular on the World Wide Web, you will have to make use of different strategies. The number of links that you create through link building on the web will enable search engines to give your site higher rankings. Link building service is one of the components of search engine optimization service that one can use for popularizing their business on the web.