When companies want to achieve high page rank, they use different SEO techniques, so that anyone who is searching for the product that your website offers will get to see your site as soon as he or she types it in the search engine. It is very hard to let people know about your website without a good SEO, especially because the competition is so strong. However, with patience and continuous work, first results appear and the page rank goes higher.
Getting to high page rank is not simple, but it is absolutely crucial for the success of a company, so many people start using black hat methods, even though it is strongly recommended by all major search engines to stay away from these kinds of methods. Black hat methods include paying for links and creating link schemes, which gets penalized by search engines. Few months ago, Google started sending various site owners notifications about “unnatural links,” informing owners about it when it looks like they were part of a link scheme. Getting links in a natural way is the way to go, because you would want people to find your website on their own. Read more »