#3 Make Your Content Useful and Unique
You’ve got the keywords? Excellent.
Let’s move to the more interesting SEO aspect now – the content. The content represents the most crucial part of the article and it’s not just about putting a few words in it. It needs to be catchy, engaging and unique.
The first thing you need to do is to introduce the reader to the topic of your article. If someone decides to click on your page, you need to keep him or her there. Every blog reader starts with reading the introduction. That’s why it needs to be absolutely outrageous. Keep it short, tell what the article is about and hook the readers in! Do that, and they won’t click the back button.
Speaking of the text of your content, nobody likes to see a countless number of sentences, right? So, make your writing clear, informative, and easy to read.
Always keep in mind that you write for the people, and partially for machine. Use friendly tone, engage the readers, use related keywords and most importantly, be yourself.
That’s how your content becomes unique, remarkable and different.