5 Reasons Why You Should Use Instagram Business Account

From a simple photo sharing platform to empowered product advertiser, Instagram has become one of the most popular social media in 2020. Most people use it for fun and sharing, but business newcomers often switch to the Instagram business account, which is a strong marketing weapon.

People spend a lot of time on social media – that's judged by the majority, but we can't say it's useless. Both adults and teenagers discover a lot of new products day by day, and some of them even become customers.

Business Instagram profiles are easier to be found, especially if they’re targeted to the right audience. In that way, a brand owner gains an opportunity to get more followers and potential buyers.

Step 6: Once you’ve done that, you’ll need to add contact information (email and phone number) and choose your business category – Instagram will suggest you these: Local Business, Personal Blog, Product/Service, Art, Musician/Band, Shopping and Retail, Health/Beauty, Grocery Store.

However, if your business doesn't belong to any of these categories, you can search for the one that describes what you do – enter a name of the category in a search box and select it (for example School, Public Figure…). Also, you can change the category at any time.

Step 7: Tap Done

Now that you’ve created a business Instagram page, you can start promoting your products and services.

You’ll get Instagram business tools such as Instagram Insights, which will help you better understand who is engaging and interacting with your business on this social media.

Now, let’s see the benefits of using Instagram for business:

When you have the Instagram business account, you can promote your best visuality and present it to your non-followers. The users can like it, leave comments, or share it with friends, which is an excellent way of content promotion since more and more people get to see it by scrolling the Instagram feed.

2. Free Access to Instagram Insights

When you run a business from your personal account, you don’t have an insight into the statistics about your followers, their active hours, and metrics about specific posts and stories. Without that, it might be challenging to come up with new strategies and ideas on how to engage more followers and keep the existing ones.

When you switch to the business account, Instagram gives you a free tool – Instagram Insights. It's a tool that provides you with the data on follower demographics, their actions, and your content.

How to view Insights from your business account?

• Go to your Profile
• Tap
• Click Insights
• You can select specific posts, stories, or promotions for which you'd like to view insights.

Let’s see the benefits of using Instagram Insights:

View analytics for a specific post: if you want to know how many people liked, commented, shared, and saved your post, Insights will give you the exact answer. Navigate to the post for which you want to know the analytics, tap View Insights in the bottom left corner, and you'll have the instant information.

View the story data: to view detailed analytics of your story, tap the bottom left corner – you'll see the how many people visited your profile if they went back to see your previous story if they clicked forward or exited. Also, if you’ve put any sticker to your story (@mention or location), you’ll see how many people clicked on it.

General insights: Insights homepage shows you a summary of your activity, content, and audience. For example, you can see how many people visited your profile in the past seven days, how many accounts you have reached, how many followers you have gained, etc.



Speaking of the audience insights, it can be quite helpful for determining your target group. There are four categories that give you an insight into your audience:

Top Locations: the first category you’re about to see is Top Location – it will show you a graphic that represents the cities and the countries your followers come from.

Age range: with this feature, you’ll be able to see the age of your followers.

Gender: now, you'll know the exact percentage of men and women who follow you on Instagram.

Followers: this feature can be quite helpful when it comes to posting – it will show you average times when your followers are active on Instagram on a typical day (Hours), and it will show you the days of the week when your followers are most active (Days).

With all these features, you’ll be able to come up with some new approaches and statistics which will engage more followers. Also, you’ll know how to improve your content and post it at the right time.

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3. Action Buttons That Save Time and Bring Benefit

No matter what business you run, it’s essential to provide contact information where your potential customers could reach you.

With a business Instagram account, you can add a button at the top of your profile, and you have the option to include an address, phone number, and email. That allows the customers to contact you quickly by clicking on the button.

However, the Instagram business page has added four new active buttons:

• Book
• Buy Tickets
• Start Order
• Reserve

These buttons require an existing account on the specific third-party app which you plan to integrate. Follow these seven steps to add an action button to your profile:

• Step 1: Go to your Profile
• Step 2: Tap Edit Profile
• Step 3: Select Contact Options
• Step 4: Tap Add an action button
• Step 5: Select the third-party app you want to integrate with
• Step 6: Enter the URL of your third-party account to which the users will be directed when they click on the action button.
• Step 7: Click Done and the action button will be activated on your profile

Adding activation buttons to your business profile brings benefits both for you and your customers. They facilitate communication and help your business to grow and develop.

During the process, you can select the text for CTA (call to action) button, choose the target audience, set the budget, and choose a time period when you want your ad to run. Instagram Insights can help you determine all these factors – so, consider it before you start the promotion.

5. Option for Adding Links to Instagram Story

You must’ve seen this option a lot of times on the stories of verified and famous brands – and that’s the catch with this feature which is available only for the accounts with 10k followers and more.

However, if you want to add a link of your blog or website to your Instagram profile, you have two options:

• Organize photo contests and giveaways: try to gain more than 10,000 followers by organizing photo contests or giveaways where the participants should tag two or three friends – that's always a right way for getting more people to visit your profile and see your content.
• Add a link to your bio: that’s not as catchy as the Insta story, but it’s better than not to add it at all. Create a teasing post, don’t reveal all the info, and direct your followers to the link in your bio – they’ll be interested to see more for sure.

Once you’ve gained 10k followers, follow these three steps, and enjoy this sophisticated feature:

Step 1: Open your Instagram Story

Step 2: Tap the link icon you’ll see at the top

Step 3: Enter or paste a link in the provided spot

Step 4: Tap Done at the top right

The CTAs you can choose are swipe up for more, swipe up, see more, or you can draw arrows that point to where to swipe up.