The Ultimate 6 Step Ecommerce SEO Guide

On-Page SEO for Ecommerce

Each page on the website should target one keyword. Using the same keyword to more than one page on the site confuses search engines.

Put two or four LSI keywords to each page: In addition to one primary keyword, also add three to four LSI (latent semantic index) keywords to each page. LSI keywords are a term that is closely related to the primary keyword;

Write 1000+ words for each page of content: Search engines need content to understand and rank pages. So, for great eCommerce SEO, add at least 1000 words of content on each page. Also, don’t write only for search engines – write high-quality content that will be useful for readers too;

Use the primary keyword in content page to create a 2-3% keyword density: To avoid keyword stuffing, use the primary keyword two or three times for every 100 words on the page;

Apply each LSI keyword: Use each of LSI keywords on the page at least once to add extra context to the page;

Add the primary keyword in the meta title: Create a page and meta title that includes the primary keyword. For even better SEO experience, use the primary keyword toward the beginning of the title;

Write the primary keyword in meta description: Include the primary keyword near the beginning of the SEO meta description for the page. It helps search engines understand the page and also give searchers an idea of what the content is about when this copy appears on SERPs;

Assign the primary keyword in one subheading: Include the primary keyword at least once in subheading on the page;

Include the primary keyword in the image alt tag: Add at least one image to each page, and use the primary keyword in the image alt tag;

Add the primary keyword in the image file name: Write the primary keyword in the image file name to add an extra connection between the primary keyword and page content;

Include the primary keyword in the URL: Create an SEO-friendly URL or permanent link that appeals to search engines by writing the target keyword and removing any other words. A short URL is more appealing to both users and search engines, so when possible, only include the primary keyword in the URL;

Optimize URL structure: Double-check the keyword URL slug along with the full URL link structure. Write a consistent, intuitive URL structure throughout the site. It means adding categories to URL structures for products that fit into a specific category and avoiding codes or numbers in URL structures that don’t mean anything;

Create content for product pages: As mentioned before, pages are more likely to rank if they include 1000 or more words on the page. So, don’t just use a product name and photo on your product pages. Add short copy that describes the features and advances of the offering to help search engines rank the page and people understand your products;

Create content for category pages: They bring an excellent opportunity to drive search traffic and inform buyers, so add helpful, SEO-optimized content to product category pages;

Make a blog content calendar: Blog posts also allow supporting a good e-commerce SEO plan while engaging and educating your audience. Develop a blog calendar and publish posts that act as the buyer’s guides and helpful evergreen content;

Link to internal pages: As you create content on the site, present how each page is connected to each other with internal links. Link to relevant pages using the page’s primary keyword as the bait text to help visitors navigate the site and help search crawlers understand page content;

Apply schema markup to each page: To show fruitful results on SERPs, add schema markup to your site pages. The code helps your products attract more clicks on SERPs, as the results feature additional information such as pricing, photos, and reviews.