The Ultimate Etsy SEO Guide - 16 Best Tips to Increase Sales
SEO (search engine optimization) is a powerful process that improves the visibility of your store and product listings in search engine results. But what about specialized markets like Etsy? Does Etsy SEO really exist?
The Etsy has made it easier than ever for crafters and artisans to profit from their creativity. But to be a prosperous Etsy seller, you need to do more than just setting up shop. You have to practice the entrepreneurial skills if you want to stand out from the competitors.Selling on Etsy is numbers play, and the more people find your product, the more chances you have to sell! You can drive traffic via social media posts or advertising, but by optimizing your store for the search, you’ll attract customers 24/7. Etsy, like any other search engine, has a mathematical equation for ranking search results. If you understand the inputs, you can improve product rankings and how often they appear.
How to Get Noticed on Etsy
Sellers should know that Etsy made some significant changes this year in their SEO algorithm. If you’re wondering why you aren’t getting sales after using some major SEO strategies, you have to follow these 4 instructions from top Etsy sellers:
Etsy Shop Title
Your shop title is a text that appears under your shop name on the shop homepage. It can be up to 55 characters.Your shop title will also become the “page title” for your shop page. It’s a text that a person sees in the search engine that links to your shop. You can edit your shop title by going to Shop Manager and clicking the pencil icon next to your shop under Sales Channels. Some sellers make a tag line or slogan. Also, consider including your full name or business name in your shop title if potential customers are likely to search for you that way.
A crucial step in improving your E-commerce’s SEO is to find the best possible words to describe your shop and items. Think like a buyer: What words would you search when looking for your shop or products? The exercise of choosing keyword is also useful when you select tags for your item listing, which help your products get found on Etsy search.The first three words of your title are the most critical for Etsy SEO. These three words should reflect the best terms that describe your product. To maximize your SEO, repeat the first three words of the title in the first sentence of your item’s description and in your item’s tags. Then use “keyword phrases” in titles and tags.
Tags are your chance to include 13 phrases that describe your unique product. Each tag you add is a chance to match with a buyer's search, so spread them around and include some variety.Tags can be up to 20 characters. It's better to have multiple phrases than to load your tags with single words.
Etsy Tag Generator
By using some Etsy SEO tools, you’ll be able to identify what phrases don’t resonate with buyers, what phrases do, and learn what words to substitute in to make it SEO friendly.Below is the list of the two best keyword research tools that will boost your Etsy ranking.
Marmalead is excellent since you can test it out for free, or for a $19 per month ($15,83/month paid annually) you can get some extra features such as:
- Keyword comparison:
- Keyword strength graphs;
- In-depth analysis of keywords used by competitors;
- Keyword cloud suggestions.