5 Tips on How to Create a Killing Landing Page
The aim of every business is reaching a significant number of customers and increasing sales. Since many contemporary jobs are developed online, the key to making business dreams come true lies in strategic and well-implemented digital marketing. And the landing page is an essential part of it.
The informative and well-designed landing page can dramatically increase the conversions on your website. When people seek for specific information, they want to get it immediately – hence, instead of redirecting them to your homepage, you should provide them a link to the page that gives them the answer to the question they want to know.Still, crafting a successful landing page requires more devotion than creating a website. It needs to follow specific guidelines in order to increase lead generation and sales. Let’s go a step further to the essence of the top landing page.
What is a Landing Page?
Landing or destination page is a single web page that appears when clicking on a result found on the search engine, marketing promotion, or online advertisement.The main goal of the landing page is exchanging your business offers with the visitors’ contact information. It is mostly done through the forms that people need to fill in order to get the information or file found on your page. For example, if you want to download the e-book, start a free online course or use the free trial of the product, most websites will ask you to enter your name, e-mail address or phone number. The result is, in most cases, increased lead generations.
Landing Page vs. Homepage
It's essential to know how to make a difference between the landing page and a homepage. Even though these two ideas seem identical, there are some critical areas in which they differ.First of all, homepages have a common design that includes navigation items that help you travel through the website easier – for example, the buttons About, Services, Company Information, Blog, or any other links that lead to specific info about your business. On the other hand, a landing page is a standalone page, not found on a web site's navigation, and its purpose is convincing a visitor to act – buy, download, sign up, vote, etc. Accordingly, any website should have at least a few landing pages. That way, the website traffic increases, and so do the conversions.
What are the Different Types of Landing Pages?
Actually, there are seven different forms of landing pages, and they all have unique design and purposes. Still, there are two basic types which are the most common – lead generation landing page and click-through landing page.Speaking of the first one, it is aimed at collecting visitors’ data, such as name and e-mail address, using the web form as the call-to-action. Click-through landing pages are mostly used for e-commerce, and it's got a simple CTA button that invites a visitor to buy or try your product. We can agree that landing pages are critical for business development, but if you create a landing page just for the sake of it, you might not notice any improvement. No worries, we’ll present you five proven tips for creating a landing page that will actually bring vital changes to your business.
How to Create a Landing Page?
Many people believe that they need to be tech-savvies to create online content. However, when it comes to landing page design, you won't need some special skills.You can use MailChimp, which is a landing page builder that offers a smooth and straightforward creation of a successful landing page. Follow these seven steps:
- Step 1: Log in to mailchimp.com
- Step 2: Type a name of your landing page
- Step 3: Select the audience – people who sign up to your landing page will be added there.
- Step 4: Click Begin.
- Step 5: Now, you need to select one of the landing page templates – accept payments, grow your list, promote products.
- Step 6: Click the Preview button to see how your landing page looks like.
- Step 7: Click Save & Close – and you’ve made a free landing page!
Still, you can always come back and make changes.
1. Make Your Page Clear and Concise
Your landing page shouldn’t represent a messy space which is not relevant to your main website’s design. So, you should use the same font, color scheme, and more or less similar graphics that you've applied to your homepage. Otherwise, visitors might get confused.When it comes to the content on your landing page, here are some ideas on how it should look like.
- Make sure it’s free of fluff: If your landing page is too long, and it doesn’t provide the exact information, people won’t give it a chance. Remove all the stuff that might be excessive and get to the point.
- Create a mini-site: Mini sites are pretty convenient for presenting longish content – this form will make the visitors move from one page to another, which significantly helps with the conversion process.