9 Major Reasons to Skyrocket Your Mobile SEO

Simply, if your website isn't mobile-friendly or responsive, it's time to it mobile friendly or invest in a new site. It’s the practice of optimizing the website for users on smartphones and tablets. Therefore, you need stellar performance, great content, and a flawless UX. To get it right, you have to know how your site is currently performing and what your visitors are doing right now.

To ensure that your SEO campaign and rankings don't suffer when Google's mobile spider crawls the site, you need to make it dully mobile-optimized. How? Read below.

Mobile SEO: Meaning

Mobile search engine optimization allows a site to show up in mobile-device-based SERPs. Commonly, it focuses only on on-page optimization methods to increase website mobile search worthiness.

This type of SEO needs a site to follow a responsive web design. It means that regardless of the device (mobile or desktop), the website must serve the same HTML and URLs. Still, the pictures must be rendered to fit the screen size of the end device.

Also, it concentrates on improving site access speed, content visibility without manual resizing, and easy navigation for users.

Why Mobile Strategy is Important?

Here’re four reasons why it’s time to pay more attention to mobile optimization.

2. Content Determines Search Ranking

Google is switched to a mobile-first index, which utilizes the mobile content of a web page to determine its search engine ranking. So, if you aren't doing the right search engine optimization, you risk having poorly ranked content.

A Googlebot crawls your mobile website and determines if its content, performance, and UX are up to scratch.

If you fail in these parameters, other sites will rank higher, and you could lose out. Even if you're not focusing on mobile, you'll still be judged by your mobile site.

3. Mobile Search Drives Sales

Google’s research tells that:

45% of people prefer to use mobile devices to complete the whole buying operation - from researching the product/service to purchasing it;

Mobile searches for products have increased by 40% over two years;

Mobile searches with the word "best,” have grown by 75% over two years.

If people want to buy your products, you want to make sure that the right search terms lead them to your website.

Generally, mobile search optimization will help you reach your clients where they’re and make a better UX for all your visitors.

Mobile SEO Best Practices

We’ll explore a five powerful SEO tips and techniques that apply to all mobile websites.

After all, whether you’re talking about mobile devices or desktops, content is one of Google’s top 3 search ranking factors.

Therefore, to improve Google mobile SEO, you need the right content strategy. Some of the mobile optimization tips are similar to regular SEO.

For example, you’ll want to:

Create appealing headlines that make visitors want to read more;

Understand how and when to add LSI (latent semantic indexing) keywords in your content;

Optimize your content for keyword purpose;

Build inbound links to your content to improve your authority and relevance for specific search terms;

Make your content in-depth (over 1,500 words), so it gets top search rankings, and so folks want to link to it and share it.

6. Responsive Design

Responsive design, "stimulated" by Big G, is one of the bearing walls of the cross-device planet. Without a mobile version, your site will render differently depending on the device used for navigation. And it isn't only about adjustment to the screen size, it's more about the overall functionality.

Ideally, a responsive design should deliver a fluid browsing experience on whatever device people use. It means that you need to apply a considerable amount of effort when creating your static website into a responsive one.

8. Bounce Rate

Google favors relevance above everything else and one way it checks that is through assessing how users behave when they visit your site from a search results page.

For instance, if someone does a search, visits your site, and leaves the page immediately (pogo-sticking effect) - and that's not good for your search ranking.

Pogo-sticking makes it clear that the visitor didn't find relevant info. If that occurs too often, your site might be downgraded in search results pages.

So, you need to think about your bounce rate, which is the percentage of users who visit a single page. A high bounce rate isn't always bad. Still, unless you have a one-page site or are tracking metrics for a specific landing page, you'll want to get that figure down.

Find your bounce rate in Google Analytics, by going to Audience - Overview.