9 Major Reasons to Skyrocket Your Mobile SEO
Smartphones changed the way we use the web, and, of course, they changed search engine optimization. Mobile SEO helps you to reach clients and satisfy their needs while enjoying the experience. This article tells you everything you have to know to deliver the ideal mobile optimization.
Simply, if your website isn't mobile-friendly or responsive, it's time to it mobile friendly or invest in a new site. It’s the practice of optimizing the website for users on smartphones and tablets. Therefore, you need stellar performance, great content, and a flawless UX. To get it right, you have to know how your site is currently performing and what your visitors are doing right now.To ensure that your SEO campaign and rankings don't suffer when Google's mobile spider crawls the site, you need to make it dully mobile-optimized. How? Read below.
Mobile SEO: Meaning
Mobile search engine optimization allows a site to show up in mobile-device-based SERPs. Commonly, it focuses only on on-page optimization methods to increase website mobile search worthiness.This type of SEO needs a site to follow a responsive web design. It means that regardless of the device (mobile or desktop), the website must serve the same HTML and URLs. Still, the pictures must be rendered to fit the screen size of the end device. Also, it concentrates on improving site access speed, content visibility without manual resizing, and easy navigation for users.
Why Mobile Strategy is Important?
Here’re four reasons why it’s time to pay more attention to mobile optimization.
1. Mobile Search is in Trending
Mobile searches overstep desktop searches (the reason why Google introduced Mobile-first Index), and many SEO experts predict that trend will continue in 2020. It indicates that many of your target clients are likely using smartphones to find your content.Improving mobile search engine optimization means they’ll be able to find your business. This process helps you increase organic traffic, which is traffic coming to your website from search results or Google local pack and Google Maps.
2. Content Determines Search Ranking
Google is switched to a mobile-first index, which utilizes the mobile content of a web page to determine its search engine ranking. So, if you aren't doing the right search engine optimization, you risk having poorly ranked content.A Googlebot crawls your mobile website and determines if its content, performance, and UX are up to scratch. If you fail in these parameters, other sites will rank higher, and you could lose out. Even if you're not focusing on mobile, you'll still be judged by your mobile site.
3. Mobile Search Drives Sales
Google’s research tells that:
- 45% of people prefer to use mobile devices to complete the whole buying operation - from researching the product/service to purchasing it;
- Mobile searches for products have increased by 40% over two years;
- Mobile searches with the word "best,” have grown by 75% over two years.
If people want to buy your products, you want to make sure that the right search terms lead them to your website.Generally, mobile search optimization will help you reach your clients where they’re and make a better UX for all your visitors.
4. Voice Search
Mobile optimization will help future-proof your SEO campaign. It’s because voice search is becoming huge, mirroring the rise of mobile search.Voice search isn’t performed just on smartphones, but on home assistant devices like Amazon’s Echo, which means users will be able to find well-optimized content from anywhere. Also, employing mobile search engine optimization for voice search now could give a competitive advantage, as 60% of businesses aren’t doing this yet.
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Mobile SEO Best Practices
We’ll explore a five powerful SEO tips and techniques that apply to all mobile websites.
5. Mobile Content
The chief purpose of mobile optimization is to have the same content from your desktop on your mobile site. All content formats must be crawlable and indexable in mobile.Google has updated its application and mobile results to display badges for image search. It means those image alt attributes that you've been ignoring are becoming even more relevant in mobile search. Don't forget, voice search is performed from a mobile device, so it makes sense to optimize your mobile website. It means redefining the way marketers perform keyword research. Plus, long-form queries and questions are dominating the SERPs; therefore, things like featured snippets have a big impact.
After all, whether you’re talking about mobile devices or desktops, content is one of Google’s top 3 search ranking factors.Therefore, to improve Google mobile SEO, you need the right content strategy. Some of the mobile optimization tips are similar to regular SEO. For example, you’ll want to:
- Create appealing headlines that make visitors want to read more;
- Understand how and when to add LSI (latent semantic indexing) keywords in your content;
- Optimize your content for keyword purpose;
- Build inbound links to your content to improve your authority and relevance for specific search terms;
- Make your content in-depth (over 1,500 words), so it gets top search rankings, and so folks want to link to it and share it.
6. Responsive Design
Responsive design, "stimulated" by Big G, is one of the bearing walls of the cross-device planet. Without a mobile version, your site will render differently depending on the device used for navigation. And it isn't only about adjustment to the screen size, it's more about the overall functionality.Ideally, a responsive design should deliver a fluid browsing experience on whatever device people use. It means that you need to apply a considerable amount of effort when creating your static website into a responsive one.
The responsive design needs to have:
- Quick load time;
- Fluid website grid with proportionate measures;
- Adaptable texts and images;
- Flawless usability;
- Prepared breakpoints for design changes.