Learn SEO with Online Courses
Nowadays, there is almost no skill you cannot gain and master online. When it comes to Search Engine Optimization, there are numerous virtual platforms and training where you can learn the basics of SEO, and which lead you into the essence of this profession.
Speaking of the courses, you can choose between the free ones, and the paid ones – and yes, there is a difference in the number of classes and services they’re offering.
Let's go through both types of training and see the reason for choosing the free one over the paid one and vice versa. Free SEO courses:
If you are at the beginning of the SEO, you’re certainly looking for the ways to learn SEO free. Spending money on advanced courses is not the best option if you're new to this profession since they usually offer training for those who are already familiar with SEO basic terminology.
Beginners’ training usually covers these 4 topics:
• Introduction to SEO
– get informed about fundamental concepts of the SEO.
– get to know what the keywords are and how to use them.
– find out the best way of writing unique, relevant and useful content.
• Site organization
– the course will show you how to organize your site in the best way.
However, there are some technical sides offered as well, like crawlability and getting rich snippets for your site. Paid SEO courses:
The main difference between free and paid versions lies in the number of topics covered. Paid courses tend to give you more learning materials, assignments and even certificates and most of them use LMS (Learning Management System)
which allows you to access the course anytime and to download useful materials.
Paid SEO courses often include topics mentioned above plus the strategies of how to improve your website ranking, how to write effective newsletters, how to use social media to engage more readers, etc. The price goes between $14 to even $500 a month!