MSP SEO Case Study: Secure Networks ITC
More traffic. More leads. Consistent growth for an MSP in San Diego.
We helped Secure Networks ITC generate consistent, high-quality leads through SEO, Google Ads and website optimization.
Top Results
Leads:
Traffic:
Lead quality:
Site health:
Timeline:
Service area coverage:
About the Client
Secure Networks ITC is a managed IT service provider based in La Jolla, CA. They serve businesses across San Diego County with IT support, cybersecurity and managed services.
Their goal was to generate consistent inbound leads from businesses searching for IT support.
Before vs After SEO
Before:
80 monthly website visits 
1 lead per month 
Limited visibility in local search 
No structured service area targeting
After:
- 1,500 monthly website visits
- 25 leads per month
- Strong presence in local search results
- Coverage across multiple service areas
This growth reflects increased visibility for high-intent searches from businesses actively looking for IT services in San Diego area.
See how other businesses grow with SEO.
The Challenge
Before starting SEO and marketing, the business faced several issues:
Most leads came from referrals, which limited growth.
What We Did
We built a complete lead generation system combining SEO, paid ads and website optimization
WordPress Development & Design
We redesigned the website to improve user experience and conversions.
- New WordPress design and layout
- Clear service pages
- Improved navigation and structure
- Mobile-friendly layout
Result:
- Better engagement and higher conversion rates
Local SEO
We focused on improving visibility in local search and Google Maps.
- Google Business Profile optimization
- Added services, posts and products
- Built service area pages targeting San Diego County
- Improved local relevance
This helped the business appear in searches like:
- managed IT services San Diego
- IT support near me
- cybersecurity services San Diego
On-Page SEO
We optimized the website to rank for high-intent keywords.
- Service page optimization
- Internal linking improvements
- Keyword-focused content structure
Content Creation
We created content to support rankings and attract traffic.
- Blog posts
- How-to guides
- Service pages
- Landing pages
This helped bring in both search traffic and qualified leads.
Google Ads (Search Campaigns)
We launched targeted Google Ads campaigns to generate immediate leads.
- High-intent keyword targeting
- Optimized ad copy
- Landing page alignment
Paid ads supported SEO and increased total lead volume.
Conversion Optimization
We improved how visitors convert into leads.
- Clear CTAs across pages
- Optimized contact forms
- Improved page structure for conversions
Results Breakdown
Traffic Growth
- Increased from 80 to 1,500 monthly visits
- Consistent growth after the first 3 months
- Strong local search visibility
Lead Growth
- From 1 lead per month to 25
- High-quality leads from businesses
- Consistent inbound inquiries
This shows the traffic is relevant and ready to convert.
Local Visibility
Secure Networks ITC now appears in:
- Google local search results
- Google Maps listings
- Service-related searches across San Diego County
Technical Performance
- Ahrefs Health Score: 96 (Excellent)
- Clean site structure supports long-term growth
Why This Worked
Focus on High-Intent Searches
We targeted users actively searching for IT support and services in San Diego.
Local SEO Coverage
Service area pages expanded visibility across multiple cities in San Diego County.
Strong Website Foundation
The redesigned site improved both rankings and conversions.
Combined SEO + Ads Strategy
SEO built long-term traffic, while Google Ads generated immediate leads.
What This Means for IT & Service Businesses
If your business depends on inbound leads, common issues include:
- Low visibility in local search
- Weak service pages
- No structured targeting for service areas
- Poor website conversion flow
Fixing these issues can create consistent lead generation.
