Industrial SEO Case Study: Pristine Clean Bags
More visibility. More qualified leads. Strong growth in a technical niche.
We helped Pristine Clean Bags® increase search visibility, generate qualified leads and grow ecommerce sales through SEO, website optimization and paid Google Ads.
Top Results
Leads:
Traffic:
Keywords:
Traffic value:
Rankings:
Ecommerce growth:
About the Client
Pristine Clean Bags is a cleanroom packaging supplier based in Encinitas, CA serving customers worldwide.
They provide:
- Cleanroom bags
- Tubing and film
- ESD and LDPE packaging solutions
Their target audience includes companies in manufacturing, medical and controlled environments that require contamination control.
Before vs After SEO
Before SEO:
Almost no organic traffic 
Ranked for only 24 keywords 
Traffic value: $4 
No rankings on page one 
Thin blog content with no traffic - Unoptimized WooCommerce products
1–2 leads per month 
Slow website performance
After SEO:
- 2,000 monthly organic visits
- 3,800+ ranking keywords
- ~$1,000 traffic value
- Top 3 rankings for main
- Strong ecommerce and lead generation
- Up to 30 qualified leads per month
The Challenge
The business had a solid product offering but struggled online:
This made it difficult to compete in technical B2B space.
What We Did
We built a complete SEO and growth strategy focused on visibility, traffic and conversions.
Technical SEO & Website Redesign
We improved site performance and structure.
- Fixed technical issues
- Improved site speed
- Rebuilt site structure
- Optimized for search engines and users
Product & Category Optimization
We focused on ecommerce performance.
- Optimized WooCommerce products
- Improved category pages
- Created new product pages
- Structured content for better rankings
Industry-Specific Landing Pages
We created pages targeting key use cases.
- Cleanroom environments
- ESD packaging
- Industry-specific applications
These pages capture high-intent B2B searches.
Content Strategy
We created content that attracts and educates buyers.
- Blog posts
- Guides
- Informational pages
This supports both rankings and lead generation.
On-Page SEO
We optimized all pages for search visibility.
- Titles and headings
- Internal linking
- Keyword targeting
PPC & Merchant Center
We supported SEO with paid campaigns.
- Google Merchant Center setup
- Search campaigns targeting high-intent keywords
Conversion Optimization
We improved how users convert into leads.
- Clear CTAs
- Guides
- Phone tracking
Results Breakdown
Traffic Growth
- Increased to 2,000 monthly organic visits
- Consistent growth in a niche market
- Higher quality traffic from relevant searches
Lead Growth
- From 1–2 leads to up to 30 per month
- Qualified B2B inquiries
- Consistent lead flow
Ecommerce Growth
- Traffic value Increased from $4 to around $1,000
- Indicates stronger rankings for commercial keywords
Traffic Value Growth
- From zero online sales to consistent monthly revenue
- Improved product visibility and conversions
Why This Worked
Targeting High-Intent Industry Keywords
We focused on searches from buyers looking for specific products.
Strong Product Page Optimization
Well-structured product and category pages improved rankings and conversions.
Content That Supports Buyers
Guides and informational pages help users understand products and make decisions.
Technical Foundation
A faster, optimized site supports growth and indexing.
SEO + Paid Strategy
SEO builds long-term visibility. PPC adds additional traffic and leads.
What This Means for Industrial Businesses
If your company sells technical or industrial products, common issues include:
- Low visibility for niche keywords
- Poor product page optimization
- Limited content
- Weak lead generation
With the right SEO strategy, you can:
- Increase traffic
- Rank for high-value keywords
- Generate qualified leads
- Grow online sales
