Ecommerce SEO Case Study : Hemptique
More traffic. Higher rankings. 475% revenue growth.
We helped Hemptique grow organic traffic, improve conversion rate and increase revenue through ecommerce SEO, om-page SEO, Shopify redesign and conversion optimization.
Quick Results
Revenue:
Organic traffic:
Traffic value:
Clicks:
Impressions:
Average position:
Conversion rate:
Organic contribution:
Paid ads contribution:
Site health:
About the Client
Hemptique is an ecommerce brand from Vista California that sells hemp, linen and cotton products. Their catalog includes materials for crafts and DIY projects, along with sustainable apparel and eco-friendly home goods.
They serve both retail customers and wholesale buyers.
The goal was to increase organic traffic and improve how that traffic converts into sales.
Before vs After SEO
Before working with OrganikSoft, organic performance was limited:
858 monthly organic 
1,126 ranking keywords 
$458 estimated traffic value
After SEO, redesign and optimization:
- 20,000+ monthly organic visits
- Thousands of ranking keywords across top positions
- $4,500+ traffic value
Traffic value reflects how much this traffic would cost through paid ads. Growth here shows stronger visibility for high-intent keywords that drive revenue.
The Challenge
The store had a solid product offering but several issues limited growth:
Traffic existed, but it did not convert efficiently.
What We Did
We focused on three main areas: SEO & content creation, conversion optimization and Shopify redesign.
Shopify Redesign & Conversion Optimization
We rebuilt the store to improve usability and sales performance.
- New Shopify template and layout
- Custom collection page design
- Optimized product pages
- Simplified cart and checkout
- Mobile optimization
Result:
- +45% increase in conversion rate
- Better user flow and engagement
Ecommerce SEO Strategy
We improved rankings and expanded keyword coverage.
- Optimized product and collection pages
- Improved headings, titles, and internal linking
- Structured collections for scalability
Keyword targeting
- Focus on high-intent ecommerce searches
- Expansion into long-tail keywords
Content strategy
- Blog posts
- How-to guides
- Knowledge base content
This helped attract both ready-to-buy users and early-stage visitors.
Technical SEO
We strengthened the technical foundation of the site.
- Improved crawlability and indexing
- Cleaned site structure
- Ongoing technical fixes
Result:
- Ahrefs Health Score: 96 (Excellent)
Google Shopping & Performance Max
We supported growth with paid campaigns.
- Google Merchant Center setup
- Performance Max campaigns
- Shopping ads
Performance:
- 25% of total sales from paid campaigns
- Engagement rate: 62.19%
- Average session duration: 1m 11s
Paid traffic added another consistent revenue source.
Results Breakdown
Organic Growth
- Traffic increased from 858 to 20,000+ monthly visits
- Strong upward trend with consistent growth
- No short-term spikes or drops
Search Visibility
- Impressions increased by 149%
- Rankings improved from page 2–3 to page 1
- Large increase in top 10 keyword positions
Revenue Impact
- 475% increase in revenue
- Organic search drives 57% of total sales
- Paid campaigns generate an additional 25%
Why This Worked
Full-Funnel Approach
We improved both traffic and conversion rate. This increased total revenue without relying only on more visitors.
Scalable Ecommerce Structure
Optimized collections and product pages created long-term growth potential.
Content That Matches Intent
We targeted both product searches and informational queries. This expanded reach and built consistent traffic.
Strong Technical Foundation
A clean structure and high health score support ongoing growth.
What This Means for Your Ecommerce Store
If your store is not growing, the issue is often:
- Weak product pages
- Poor category structure
- Limited keyword targeting
- Checkout friction
Fixing these areas can increase revenue without increasing ad spend.
Explore our ecommerce SEO service.
- No long-term contracts
- Focus on revenue and performance
- Clear reporting
