ABRASIVES INDUSTRY CASE STUDY
CRATEX Manufacturing Inc
This case study introduces CRATEX Manufacturing, company started 1927 specializing in manufacturing of high-quality industrial abrasives. Located in Encinitas, California and production line in Tijuana, Mexico, Cratex is today effectively present online with worthy digital signature, and great community built around its products and brand.
Following case study demonstrates strategies and results starting in 2018 and they include all 4's (SEO, SOCIAL MEDIA, PAID MARKETING & ANALYTICS AND ROI). As full-service digital marketing agency we were able to accomplish extraordinary results in all categories within abrasives industry.* All data presented are approved by our customer for case study purposes and exclusively for OrganicSoft INC existing and potential customers. We're allowed to discuss more detailed strategies with our clients in a closed-door environment and signed non-disclosure agreement.
- Create custom website with e-commerce module
- Content development
- Increase visibility through organic keywords and traffic
- Increase e-commerce sales and conversion rate
- Build online community and brand awareness around CRATEX brand
- Increase Google Ads conversion and reduce cost-per-click
- Create funnel for growing features
- New custom developed website with sales modules
- In-depth keyword research, focus on intent and user’s needs
- Landing page creation and on-page SEO
- Remove and merge sections of the old website
- Local SEO and citations
- Create smart AdWords campaigns for main product categories
- Local SEO (products, posts and special offers)
- Promotions across all social media channels
- Link building and acquisition
INCREASE IN ORGANIC TRAFFIC
INCREASE IN TRAFFIC VALUE
INCREASE IN ORGANIC KEYWORDS
107K TOTAL CLICKS
2.71M OF IMPRESSIONS
Our developers created new website using latest HTML and CSS standards. Super-fast, easy to use, responsive design for tablets and smart phones, live chat implemented for better user engagement. Simple navigation and intuitive cart with conversion in mind.Website is fully optimized from technical point of view. All pages have unique meta tags, images and videos are geo and alt optimized, sitemap is submitted to Google Search console. Old URLs using 301 permanent redirects. All tags for retargeting are set in place. Pages with no visits or low-quality content removed.
Impressions & Clicks by Quarters
Impressions and clicks got higher each quarter. In first 4 months of a campaign website reached 14.3K clicks and 316K of total impressions. After 12 months numbers are substantionally higher - 65.7K clicks and 1.56M of impressions.Latest website performance shows 106K clicks and 2.71M of impressions.
Performance in First 12 Months of Campaign
Latest Performance - May 2019
ORGANIC TRAFFIC & KEYWORDS
225% Year-Over-Year Increase in Organic Traffic
Last 30 days vs Same Period Last Year (+273%)
Cratex website ranks for 11,680 keywords. Even 1,637 keywords are on 1st page on Google. In April last year Cratex ranked for 2,922 keywords. Only 423 keywords were on Google 1st page.Compared to last year Cratex ranks for 299% more keywords. Before our SEO campaign Cratex had ranked for only 216 keywords.
Value of organic keywords is $15,700. In the same period last year it was $1,787.Value is increased by 778%.
THE POWER OF LANDING PAGES
Well written and optimized landing pages with clear call-to-action elements quickly become top pages on the domain. They generate most of organic traffic and conversions.Industry related topics are covered in-depth with 5000+ words articles. Unique article design with interactive icons (chapters), videos, images, infographics, internal links, call to action buttons and banners and finally interviews with industry-leading experts. Landing page design and examples https://www.cratex.com/gunsmith-tools-supplies (Gunsmith)
https://www.cratex.com/engine-turning-sticks (Engine turning)
https://www.cratex.com/knifemaking (Knifemaking) This print screen shows Top 10 pages that generate most traffic, keywords and traffic value.