When you rank higher than your competition in search engine results, your site gets more attention and generates more clicks. It often translates to more leads and better sales – more than competitors can grab when they rank lower.
If you only add a simple keyword to your site like a car dealership, you'll barely enter the top 100 in any search. If, however, you also add keywords concentrated on your location and inventory, you begin to rank higher among users searching locally, leading to more targeted traffic during the time.
The way SEO aids you to target more specific traffic is with the use of long-tail keywords, which are ultra-specific. These would be keywords such as “Ford Transit in San Deigo” or “2015 Red Jeep Wrangler.”
These types of keywords get fewer searches, which means people do search for them, they’re more likely to convert. Additionally, search engine optimization targets users who’re already searching for the services and products you provide
, meaning that the SEO traffic is highly targeted.