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HVAC Marketing Ideas

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14 Most Successful HVAC Marketing Strategies

Today, the first place most people are going to look for their HVAC needs isn’t a magnet on the front of the refrigerator. It’s Google.

Gone are the times of relying only on classifieds and postcards to market your HVAC business. 85% of consumers rely on the Internet to find a local business, and a third (28%) search for local companies at least once a month.

The competition for consumer’s affection is fierce, so companies need to get serious about HVAC marketing. But, what are the best digital marketing strategies which make it easier for you to grow the business? Below you’ll find 14 most useful HVAC marketing ideas that will help you to increase leads consistently and to book more jobs.

1. Create a Robust Website

When you make a more robust website than your rivals, you're already getting a leg up. In addition to having a site with more than standard Home, About, and Contact Us pages, you'll be able to search engines with more content to index and rank for when users search online.

Develop pages that speak to the needs of what people will be searching for in your market, and provide some specifics.

For instance, create pages for each service type you offer and each market or sub-city where you do business. Since HVAC installation and repair terms are considered local search terms, search results will bring back local businesses in the area.

Content on these pages should include local modifiers in the text, like cities and communities that you serve. Ensure to include thorough information about the type of service, including geotagged images, info on the town itself, and a map location of your company. By building these pages, you won't climb the charts yet, but you'll be on the scope when somebody in your neighborhood looks for an HVAC service.

Make sure your website is mobile-friendly since 52.2% of all worldwide online traffic is conducted on a mobile device.

2. Keyword Research

Keyword research is the operation of finding phrases or keywords that your targeted audience is using to find solutions for their issues. The great place to find keywords is in the Google Keyword Planner. In most cases, the best keywords to go after are "your area + heating and cooling," "your area + heater repair," or "your area + air conditioning." Within the Keyword Planner, you'll be able to see how many searches per month these terms are having.

3. Content Marketing

Remember, publishing evergreen content isn’t enough. Folks need actually to see your content, and that’s only possible by content marketing. There’re many methods to promote your content, including reaching out to bloggers, sharing it on social media, using paid discovery ways like Reddit ads, or guest posting on relevant websites.

4. HVAC SEO

After you've created some exciting content assets, it's now time to get eyeballs on your site. One of the best techniques to do this is to use search engine optimization.

As a part of HVAC marketing, SEO refers to the practice of improving a website to enhance its visibility in search engine results. For any HVAC company that is serious in acquiring new clients, as we said, it's impossible to ignore the impact of Google's reach.

With nearly 96% of people look for local businesses online, SEO is a major factor for any HVAC who want to get new clients. By increasing your site's rankings, you'll get a constant stream of visitor traffic at a low cost that will convert into paying customers.

5. Improve Local SEO

With the decreasing of the organic results and the rise of the local pack, local SEO is more important than ever for the HVAC contractors. Why? Because you want people near you to find your company when they need your services.

There are tons of ways to improve your local SEO, so you’re more visible to people in the service area, but let’s start with these 4 things.

  • Associate your site with local directories - When these websites update business listings, you want to make sure your own site’s information is right, and you’re in good standing with users. Local searchers like using directories to find services near them, so ensure to use them to your advantage;
  • Proximity to the searcher - The closer you’re to the search, the higher possibility you have of appearing in the local pack;
  • Use consistent business information across social media platforms - Your social media profiles help local SEO, as long as they’re regularly updated and have accurate information. It includes having a consistent NAP (name, address, and phone number);
  • Optimization of Google My Business page - If you haven’t already done so, create this free listing. It’ll provide Google with your location (including a map), business hours, contact info, and website link, and let you begin collecting reviews.

6. Featured Snippets

To seriously improve search engine rankings in the HVAC niche, it's crucial to target and win featured snippets. Not only will it enhance your organic traffic notably with each featured snippet won, but you'll get the ultimate authority within your field — and Big G will reward you for that.

For example, you should write an article titled, "Why does my AC freeze up at night?" and win the snippet. This way, you'll build authority for your entire site and boost all pages in the search engines. Plus, you'll be providing Google what it wants — valuable content for its users.


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7. Usability

Google starts to give a lot of weight to user metrics or in laymen’s terms - how users interact with your site. It's vital that UX is a good one. First, ensure you’re answering all the questions and concerns thoroughly.

Secondly, be sure your site loads quickly, doesn’t have broken links, isn’t full of 404 errors, and doesn’t include duplicate content. Thirdly, routinely scrutinize your Google Analytics to make sure your bounce rate is low, and the average time on your website is high.

8. Social Media

Social media is like an Eldorado for building relationships and trust with folks who actually will use your service.

Facebook (2.37 billion active users), YouTube (1.9 billion active users), Google+ (395 million active users) Twitter (330 million active users), LinkedIn (303 million active users), Instagram (1 billion active users), and Pinterest (291 million active users) are in the top 30 most trafficked websites in the world.

These numbers mean that your business needs to engage with the folks on social. Not only is it an excellent way to boost the visibility of your brand and build massive trust, but it's also highly cost-effective since it's free to sign-up.

Social has become such an important part of any marketing campaign that Big G today analyzes social activity and utilizes it in how they rank websites. There’re over 250 different ranking factors in Google, but social presence and activity present a great deal of weight that increases your visibility in the search engines.

9. Make Videos

You, better than anyone, know just how many people don’t know how to change their AC filter. What do today’s consumers do when they need to perform something but don’t know how?

They go to YouTube — 85% of U.S. viewers say they regularly turn to YT to learn something new. It's also the world's second-largest search engine. Not only is video becoming the majority of the population's preferred way to consume information, but it also enhances conversion rates up to 75% when you put videos on the web pages. The key is in creating the right sort of videos and posting them on platforms your target audience uses (social media channels, your website, email, etc.).

Before you click record, here’re a few things to consider in your video HVAC Internet marketing strategy:

  • Limit videos to 2 minutes or less to improve the likelihood of viewership;
  • Put videos on popular service pages;
  • Implement videos on blogs;
  • Upload videos to both your site and your YouTube channel;
  • Post video on social media.

10. Email Marketing

Email marketing is a proven lead-generation method. So, you can improve your business sales via email marketing. How is this possible?

Email is a channel that provides a great ROI. On average, 65% of companies have rated email marketing ROI as a great way to determine the success rate of your business. No other advertising tactics, except search engine optimization, is rated that high.

11. PPC Campaign

On the web, you’ll see that paid ads dominate the top half of the SERPs. These ads come out whenever somebody does a search using a set of keywords. On average, 40% of user clicks go to the top 3 paid ads of the search results.

When you make an ad for your HVAC company, it goes into an Ad auction, where you bid for the top spot with others who are targeting the same keywords as you. Due to the fact that you only pay when a user clicks on the ad, this kind of advertising is called pay per click (PPC) advertising.

On PPC platform AdWords, companies make about $2 for every $1 they put into AdWords. With PPC, it’s a great investment if you want to generate more reliable leads for your business.

12. Generate More Online Reviews

About 93% of consumers read online business reviews, and 84% trust these reviews as much as personal references. Still, 82% of users don’t trust reviews more than 3 months old. Not only could low review ratings steer potential clients away from your site, but higher review ratings may help you get in the "local pack" on Big G results pages.

13. Apply a Chat Feature

Numerous HVAC websites have success in getting leads to contact them through site chat boxes. The chat software platform is a third-party plug-in you add to your website.

The great thing about chat is that it's low-friction, so a lead can reach out to you with a question with no feeling like they need to commit to hiring you. It's a great way to get a lead engaged – which often leads to the next steps.

The critical thing about chat is that someone on your end has to be ready to respond automatically. So, it works best for HVAC businesses that have office staff taking calls and responding to all inquiries. If you're new in the field and not able to respond to chats promptly, then don't install this plug-in.

14. Link Building

If you've conducted all of the measures above from the HVAC marketing plan, then your website should have already seen some improvement in the SERPs. Anyway, links are still a huge piece of the ranking cake. The best links are from relevant authority sites. Relevancy can be on the local level, such as HVAC or home improvement blogs, HVAC directories, or it can be on the town level like the San Diego chamber of commerce or local directories.

The key is to always concentrate on relevancy. Again, Google gives the most weight to links that are within relevant, high-quality content.

Top-Notch SEO Support for HVAC Contractors

As a top-notch SEO company, we’re focused on helping HVAC contractors grow their business by driving new leads each day.

We’ll increase your sales and take your business to the next level by more effectively marketing online via search engine optimization, PPC, social media, and other digital advertising tools. Our SEO experts will help your company to be ranked at the top of Google when people are looking for you.

Learn more by calling (858) 800-2526 or request a HVAC SEO quote today.

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