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The 10 Ultimate Real Estate SEO TipsThe current of the digital era has brought a lot of changes, not only to the people’s private lives but also to their businesses. Being a real estate agent means that you must provide your potential clients with a broad insight into your services, which means that you should establish an online presence as soon as possible. How? By implementing real estate SEO optimization. The digital environment has made things more accessible. You see headphones on Amazon, you click “buy now”; you see a cute puppy, you click “adopt now”; you want to buy a house, you contact the real estate agent with one click. The point is that none of the online shops and businesses we know today wouldn’t have been so popular if their owners hadn’t made an effort to optimize their websites and make them visible for search engines. Search engine optimization (SEO) is vital for contemporary businesses that need to stand out from the crowd of their competitors. If you're not familiar with the concept and you'd like to know more about it, the following post will reveal the secrets of successful real estate SEO.
What is Real Estate SEO?The primary goal of SEO is to make your website rank highly on search engines, such as Google, Yahoo, or Bing. When someone decides to purchase a property, the first thing they do is googling. A search engine will provide tons of results for the term they’ve entered to the search box. For example:
Buyers will probably click on some of the results found on the first page, which is beneficial for well-ranked websites. However, your site won’t come to the first page by itself. There is a lot of stuff that needs to be done in order to optimize your company’s official website and landing pages, and they will be explained through the 10 following tips for real estate search engine optimization.
1. Make Sure Your Website Is Fast and ResponsiveThe first thing you must do to establish your online presence is to build a website, which should reflect your business and present it in the best way. A company’s official webpage helps potential buyers find what they need more quickly and more accessibly. Still, it needs to load as fast as possible, especially if you’re running paid traffic to your site. Google prefers pages that run smoothly and quickly, which is why it gives them preference when it comes to ranking. No visitor likes to wait until the site loads completely, but they tend to leave it immediately. Therefore, the lack of responsiveness may have a negative impact on your SEO real estate practices, which may affect your business as well. Try to avoid oversized pictures and videos that often cause speed issues. Instead, make sure they’re optimized for the web and are loading with the dimensions that they need to show.
2. Make Your Website Mobile-FriendlySince people are always on the go, they will appreciate a mobile-friendly website where they can find all the necessary information right from their smartphone. Believe it or not, even 89% of new home buyers start their search using a mobile device. They tend to check real estate offers while they're at home, work, restaurants, their friends' houses, or while waiting in line. Accordingly, your mobile-friendly website can only bring positive results. Apart from providing customers with a website that can be accessed via smartphone or tablet, mobile-friendliness helps you improve your real estate SEO practices. Namely, Google gives preference to sites that work well on mobile devices, which is why it tends to rank them higher. Not sure how to make your site mobile-friendly? Check out our Ultimate Guide on How to Optimize Your Website for Mobile Search.
3. Target Adequate Real estate-related KeywordsA basic SEO plan starts with targeting adequate keywords, which will be crawled by search engines in order to be ranked for SERPs (search engine results pages). Think about how buyers start their search. If they need condos for sale in La Jolla, they will probably type that in the search box: condos for sale la Jolla. Accordingly, if your company has such an offer, you should use that exact keyword to “tell” the search engine that your content is about that. There are many keyword research tools available, and each of them can provide you with valuable information about how many times the word is searched for a month and how many websites are ranking for the same keyword. However, not all the buyers will be ready to make a purchase instantly but to get some valuable information about the buying procedures and legal regulations before the final act. This means that you need to include so-called informational keywords to your content in order to provide your searchers with helpful content, build brand awareness and grow your lead list.
4. Consider Local SEOAll the businesses are advised to establish Google My Business (GMB), which is critical for local SEO for real estate agents. When potential customers want to see the real estate agents that operate in their demographic zone, they will search Google using the keywords real estate agents san Diego, for example. They will be provided with a map pack that contains different GMB pages:
These results are critical because they provide all the necessary information about the agencies that could meet clients’ needs. Therefore, the data you must include to your GMB are:
- Business category
- Business description
- Business name
- The exact location on the map
- Phone number
- State, city and region
- Street address
- Working hours
Google tends to highlight the first three businesses for local searches, and its choice is mostly based on how complete the profiles are. Accordingly, make sure you include as much information as you can.
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5. Don’t Neglect Customer ReviewsCustomer reviews are vital for every business, regardless of its type. Before making their final decision and hiring a particular real estate agent, potential customers will read all the reviews left by people who’d already had experience with the firm. There's nothing wrong with asking customers to leave a review on Google, Yelp, Facebook, or some other platform as soon as you sell a home. It will be helpful for both your business and potential clients, as well as for improving your realtor SEO. Still, it’s not about a one-way communication where you’re waiting for your customers to leave feedback and go – you should reply to the comment instead, regardless of whether it’s positive or negative.
6. Create Compelling ContentEven if your website contains all the necessary information about your business, there is something else that should be added – content. As a real estate agent, you should provide valuable, engaging and informational content that both your visitors and Google may find useful. Content can include blog posts, photos, videos, news, and other important things that may impact your SEO. If you decide to write blog posts (which is recommended!), there is a variety of topics for you to choose from. For instance, you can create highly-informative guides on how to sell houses for the best price, how to decorate your new home, or how to calculate your mortgage. It’s also critical to focus on local content, which refers to targeting city-specific keywords through texts, images, and other posts that could be found on your webpage. That way, you have more chances to be seen by local customers. For example, you can include some blog posts about the safest neighborhoods in San Diego, the cheapest rents near Oceanside, or write about any other topic regarding the targeted state and county. Still, don’t forget to optimize your content with adequate search terms such as safest neighborhoods San Diego and the cheapest rents Oceanside. That way, you're allowing your searchers to explore the offers provided by your real estate agency.
7. Share Your Content on Social MediaSocial media is the head of digital marketing. It is essential for successful and ongoing business development, mainly because people rarely watch TV ads or read leaflets left in their mailboxes. A real estate agent who’s active on social media has the opportunity to establish a relationship with new clients or strengthen the connection with the existing ones. Social platforms such as Facebook, Instagram, LinkedIn, or Google+ are important for all the realtors who want to interact with clients on a daily basis, and they are a great way of proving expertise and gaining customers' trust. Photos and videos are crucial for boosting SEO for real estate, which is why it’s recommended to be active on Instagram and Pinterest. You can also consider recording videos and posting on YouTube, using hashtags #realtor, #realestateagent, #listing, and more.
8. Use Backlinks to Boost Your Real Estate Agent SEOBy creating compelling content, your chances of being noticed among the real estate world are significantly enhanced. When a reputable website recognizes your content as valuable, informative and worth reading, they will probably place a link that leads to your post. Such links are known as backlinks, and they are something that search engines consider “votes” for particular sites. Pages that have a significant number of backlinks usually have high organic search engine rankings. Although backlinks aren’t something innovative, Google still sees it as an important factor that impacts the website’s placement on SERPs. Here are some facts regarding high-quality backlinks:
- They come from trusted, highly-authoritative websites
- They include your target keyword
- The site or page that’s linking to you is relevant to your page