10. Facebook Facebook has the largest and most diverse audience of any platform on the market
. Aside from its huge audience base, FB marketing
also offers you the most options for interaction. Guests can leave a review on your page, check-in that they were at your location via their smartphone, visit your site or view your menu, upload photos to your page, tag you in those images, and contact you by messenger.
Facebook may be the strongest player in the game, but as a restaurant, it’ll be a big mistake to overlook the power of Instagram marketing
. The platform is completely photo-based
, and food photos are consistently ranked as one of the highest trends on Instagram? Plus, they’re also responsible for the omnipresent trend of people photographing their food – and now you can use it to your advantage.
12. YouTube YT should definitely be part of every social media plan for restaurants
. It's a great platform not only to reach out to your target audience and market the restaurant but to create a sense of domain knowledge, too. All you got do is share some beautiful recipes that would intricate taste alarms of your potential guests.
Several successful restaurateurs, including Laura Vitale, Jamie Oliver, Gordon Ramsey, and Alton Brown, are using YouTube marketing
Pinterest lets you pin photos of your food that you can link to your social media platforms or your website. Pins are constantly being pinned and repinned, which creates an endless marketing cycle for your place
If you pin your top-notch food photos or recipes, they’ll most definitely get repinned. Be sure that your brand and name is attached to your pins. That way, when users discover them, they know exactly where to go to enjoy your recipes.