14. Email marketing
Every person that comes for a free trial, enquires at the desk, reads your blog, or calls you for more information should be on your email list. Most email marketing software allows you segment addresses, so you can target them based on how the location, age, the likelihood of converting, and other elements.
Email marketing should bring in value as well as promote your service benefits. Sending out nutrition plans, free training advice, and equipment reviews rather than telling folks about your latest offer will result in a better perception of you as a brand. Therefore, when those people ready to join a fitness club or gym, they’ll consider you first.