Marketing Ideas for Nursing Homes
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Marketing for Nursing Homes: 16 Most Efficient Strategies You Can Start TodayAre you seeking to get more leads for your nursing home? If so, a good marketing plan can help you reach seniors who are looking for the right assisted living community. Let’s get started with the 16 marketing ideas for nursing homes that will ensure your facility stands above the competition.
1. SEOSEO (search engine optimization) has become immensely important thanks to the big role that searches play in a person’s decision. When a user is searching for a nursing home online, one of the first things that they’re going to do is put the words ‘nursing home’ into Google. Their results may be filtered according to their location, but the results that are better optimized appear first. The person performing the search is then going to click on the first few links to be able to get the information they need. Your community should be optimized so that it appears in the first few results, thereby encouraging folks to click your links.
2. Keyword researchRanking for keywords is pivotal, but only if those keywords are actually used by your target audience. There are myriad keyword research tools available that will enable you to type in keyword ideas and then receive relevant keyword suggestions that people use to find websites like yours? It’s essential to target keywords with a high volume of searches as well as keywords that include geographic identifiers, so you can receive traffic from users searching for a facility in your area. For instance, if you have a nursing home in San Diego, California, you’ll want to be sure to include the terms San Diego, California, in some of your keywords so that prospects in California can find your site.
You'll also want to target longer, more specific phrases that may not necessarily have a high volume of search traffic, but that generates a considerable amount of traffic for your website when combined. These long-tail keywords tend to be less competitive than keywords with high search volumes, so they're less difficult to get high rankings.
3. Responsive website designResponsive website design means programming your site to adapt to any browser and screen ratio. Therefore, whether someone is accessing your site on a smartphone or a laptop, they'll be able to easily find what they want on your website. Good website design is also one of the 200+ Google ranking factors. Therefore, you need a functional website if you want to show up in Google search results. This’s especially important since mobile traffic makes up a major portion of online traffic. If you don't accommodate users' behavior online, you could be missing out on a huge piece of potential visitors.
4. Local SEOLocal search engine optimization is one of the most important nursing home marketing strategies that you must conduct. With local search engine optimization, your business will appear higher in search results when people in your area search for these facilities. When a person conducts a local search, search engines show a list of relevant local businesses. If you want your facility listing to appear in local pack, you need to claim your Google My Business (GMB) listing. Once you've claimed this listing, you can fill out important information about your business, including your contact info and hours of operation.
In addition to standard SEO tactics such as optimizing your website and creating custom content, you'll have to claim your GMB listing to reach more local leads. When it comes to picking a nursing home facility, users want to learn as much as they can about your organization. Optimized GMB profile will provide people with more information about your business and "inspire" them to take the next step and contact your business.